Archive for the ‘logo’ Category

The Museum of Modern Art is an institution that makes me incredibly proud to be a New Yorker. It goes above and beyond the call of duty, bringing artful experiences to the public in increasingly new and engaging ways. Some of my favorite MoMA offerings…

Goodbye holiday cookies and champagne headaches—January has arrived with our New Year’s resolutions in tow. Whether you’re attempting to pay off your loans, run a marathon or learn Swahili, resolutions are about making ourselves into those smarte…

Having recently celebrated their 50th anniversary with the release of a new single (Doom and Gloom) and another greatest hits album (Grrr), industry commentators are asking what it is about the Rolling Stones that makes them an iconic global brand? Wha…

One of the few brands that I champion is Starwood Hotels and Resorts. I stay at Starwood properties whenever I travel for work and make all purchases on my Starwood Preferred Guest American Express card. I even own the Heavenly Bed!

Arthur C. Clarke penned a story called Watch This Space about scientists releasing a sodium cloud over the moon that becomes luminescent when exposed to the sun’s rays. Of course, a nefarious advertising agency ensures that the cloud is released in the…

The Merrill Lynch bull, introduced to the public in 1974, is perhaps the most iconic logo in financial services. After being acquired by Bank of America in 2008, the bull was put out to pasture. But BofA recently decided to bring it back. ”We brought …

You’ve heard of Planking. You may have even heard of Owling or Tebowing. Enter Bolting, the latest meme to take the Internet by storm. And unlike its photo-fad predecessors, it looks like it’s going the distance.
 

Every day I cycle to our office over London Bridge and every day I take a quick look over my shoulder to the next bridge along the river Thames , which is Tower Bridge . Today Tower Bridge has a gigantic Olympic rings logo suspended from the top—meas…

A sentence or two that gets to the heart of a matter is much harder to craft than three single-spaced pages—just ask anyone in our Simplification group. These strategists pour over page after page, rearranging a single sentence 10 different ways to p…

Trademarks and brands are a regular part of our life. We even speak in brand names. Here are four reasons your marketing campaign would benefit from a professional logo design:   1. You want your brand to be recognizable. Every company needs a trademark. How successful would products be if they could only be identified… Continue reading →