You’ve heard of Planking. You may have even heard of Owling or Tebowing. Enter Bolting, the latest meme to take the Internet by storm. And unlike its photo-fad predecessors, it looks like it’s going the distance.
Archive for the ‘London Olympics’ Category
Lightning round: Usain Bolt’s mighty meme
Monday, August 13th, 2012
Posted in Bolt, Bolting, brand, Brand Bolt, brand logo, branding, Brands, Global, iphone app, Jamaica, Jamaican Tourism Board, logo, London Olympics, London2012, Olympics, Usain Bolt | No Comments »
A personal legacy
Friday, August 10th, 2012
So here they are—the great and the good. Sporting heroes and world leaders. Assorted stars and celebrities. There are athletes, officials, judges, referees, doctors, trainers and a whole baggage train of handlers that any modern Olympics needs to be …
Posted in Blogger, brand experience, facebook, Global, human experience, london, London 2012, London Olympics, London Olympics 2012, Olympiad, Olympic Games, Olympics, Storytelling, Twitter | No Comments »
Ones to watch
Friday, August 10th, 2012
As the Chinese flag is raised for gold several times each day during the Olympics in a neck-to-neck battle with the U.S. for sports world supremacy, I ask myself: How many global Chinese brands can I name in any industry? Being a UK brand professional,…
Posted in Bank of China, brand, brand professional, branding, Brands, China Mobile, China Telecom, Chinese brand names, Chinese brands, Chinese market, Global, London 2012, London Olympics, naming, naming strategy, Olympics, telecommunication brands | No Comments »
Olympic Athletes & Social Media Medals
Wednesday, August 8th, 2012
A report on August 6 showed that, with six days to go, NBCOlympics.com had surpassed 1 billion page views – almost as many as the network netted for the entire 2008 Beijing Olympics. Obviously social media existed during past games, … Continue reading →
Posted in London Olympics, NBCOlympics, Olympics, Olympics 2012, social media, Ve Interactive - North America | No Comments »
Making an emotional connection
Tuesday, August 7th, 2012
For this year’s Olympiad, companies have created experiential campaigns that make a connection between their brands and the 2012 London Games. Here are some of the more noteworthy examples.
Posted in bmw, brand, brand experience, brand extension, brand loyalty, branding, Brands, customer experience, customer loyalty, experiential campaigns, Global, global icon, London 2012, London Olympics, Olympiad, P&G, social media, uk | No Comments »
Rooting for us
Monday, August 6th, 2012
I’m not one for flag waving or unnecessary displays of patriotism. In fact, I’m with George Bernard Shaw on this subject, who said, “Patriotism is, fundamentally, a conviction that a particular country is the best in the world because you were bo…
Posted in brand, brand Britain, branding, Britain, British brands, George Bernard Shaw, Global, global brands, London 2012, London Olympics, Olympics, opening ceremony | No Comments »
Inspired by disheveled elegance
Thursday, August 2nd, 2012
The time is upon us to celebrate courage, determination and immense achievement during the 2012 Olympic Games and the upcoming Paralympic Games. The brand vision for these London Games is to inspire a generation and I can’t help but think about the man…
Posted in brand experience, brand loyalty, brand vision, Brands, Burberry, experience, Global, london, London 2012, London Games, London Olympics, Olympics, Paralympic Games, touchpoints | No Comments »
Tom Daley: The hopes of a nation fall lightly on his shoulders
Wednesday, August 1st, 2012
Poster boy for the British Olympic 2012 campaign, young sports personality of the year, Olympic finalist in Beijing at the age of 14, hopeful gold medallist, caring son with a honest demeanour and golden smile. The life of Tom Daley seems just about pe…
Posted in 2012 Olympics, brand, brand image, Brand New, British Olympic 2012 campaign, Global, london, London 2012, London Olympics, Olympics, poster boy, public image, strong brand, Tom Daley | No Comments »
Mitt lost his wits
Monday, July 30th, 2012
Sport and politics. It’s an easy business, a marriage made in diplomatic heaven. That’s why politicians usually love sport; it’s safe ground. All they have to do is smile, wave, enthuse and be the good diplomat. Get behind their team and be graci…
Posted in Global, London Olympics, Mitt Romney, simplicity | No Comments »
A lesson in simplicity
Wednesday, July 25th, 2012
A sentence or two that gets to the heart of a matter is much harder to craft than three single-spaced pages—just ask anyone in our Simplification group. These strategists pour over page after page, rearranging a single sentence 10 different ways to p…
Posted in brand promse, branding, Brands, design, Gap, Global, logo, logo design, London Olympics, Marketing, Olympics, Ralph Lauren, simplicity, simplification, visual identity | No Comments »
