What began in the 19th century as a modest trunk business is now one of the most recognizable megabrands in the world. In the 1990s, Marc Jacobs, whose designs are at once bold and fashion-forward, assumed creative leadership of Louis Vuitton. It has s…
Archive for the ‘luxury’ Category
Wednesday, November 13th, 2013
Posted in brand experience, brand extensions, fashion, Global, heritage, logo, Louis Vuitton, Louis Vuitton brands, luxury, luxury brands, LVMH, marc jacobs, Nicolas Ghesquiere, visual system | No Comments »
Wednesday, November 6th, 2013
If you’ve been to London, the chances are you’ve been to Harrods and ticked it off your “places to see” list, along with Buckingham Palace, The London Eye, Tower Bridge and Trafalgar Square. To return from a visit to London without that iconic …
Posted in brand story, brand strategy, branding, customer experience, customer loyalty, emporium, Global, grocery, Harrods, iconic brand, london, luxury, retail, retailrs, timeless brand, tradition | No Comments »
Tuesday, April 9th, 2013
We’re more connected, responsive and plugged in than ever before. Technology, the great enabler, takes the star prize for the reality we live in, but the consequence is a fast-paced world that even the most switched on struggle to keep up with. No wo…
Monday, October 1st, 2012
What happened last week: Facebook announced a mobile ad network that is a potential precursor to a cross platform ad product powered by social data. The world’s first 3d printing store opened in New York, an early move in what could be a major new consumer sector. iOS6 launched with…
Posted in advertising, Brands, cool stuff, Current Affairs, digital, Fashion & Beauty, Fun stuff, innovation, insight, Internet, luxury, media, mobile, research, social networks, Technology | No Comments »
Tuesday, July 17th, 2012
What’s happened this week: Twitter has boosted its search functionality in an attempt to compete with Google and Facebook in real-time search. Digg, one of the symbols of web2.0 has been broken up and sold as mobile begins to dominate news distribution. Qualcomm launched Gimbal; a context awareness platform for…
Thursday, March 8th, 2012
The digital team have since updated ‘this week in digital. Similar to the poste a few below with a couple of notable additions including the iPad 3. Over to them… Morning everyone, In between Apple, Google, and Facebook, we digital people can be sure to have a constant source of…
Posted in advertising, Behavioural economics, Brands, cool stuff, Current Affairs, digital, Fashion & Beauty, Film & Entertainment, Fun stuff, Games, innovation, insight, Internet, luxury, media, mobile, research, social networks, Technology | No Comments »
Friday, September 30th, 2011
One of the world’s most intriguing nations and cultures, China has risen to become a global economic powerhouse in little over 10 years. With a remarkable sheer size and rate of growth – developing at double or even triple the rate of most other western countries, China continues to generate significant opportunities for both domestic and international brands.
Yet in such a large and complex market with 350 million strong and rising middle class, and where over one million people have wealth in excess of RMB 10 million (USD 1.5m or GBP 1m)1, there has been a long-held simplification of the Chinese consumers. In order to grasp future sales opportunities, brands will need to better adapt to the ever-changing Chinese consumer to increase their market share and improve their competitive position.
But what are those key elements shaping the forthcoming expansion for brands in China?
The evolving Chinese consumer
The Chinese consumer is evolving …