Archive for the ‘luxury’ Category

We’re more connected, responsive and plugged in than ever before. Technology, the great enabler, takes the star prize for the reality we live in, but the consequence is a fast-paced world that even the most switched on struggle to keep up with. No wo…

What happened last week: Facebook announced a mobile ad network that is a potential precursor to a cross platform ad product powered by social data. The world’s first 3d printing store opened in New York, an early move in what could be a major new consumer sector. iOS6 launched with…

What’s happened this week: Twitter has boosted its search functionality in an attempt to compete with Google and Facebook in real-time search. Digg, one of the symbols of web2.0 has been broken up and sold as mobile begins to dominate news distribution. Qualcomm launched Gimbal; a context awareness platform for…

The digital team have since updated ‘this week in digital. Similar to the poste a few below with a couple of notable additions including the iPad 3. Over to them… Morning everyone, In between Apple, Google, and Facebook, we digital people can be sure to have a constant source of…

One of the world’s most intriguing nations and cultures, China has risen to become a global economic powerhouse in little over 10 years. With a remarkable sheer size and rate of growth – developing at double or even triple the rate of most other western countries, China continues to generate significant opportunities for both domestic and international brands.

Yet in such a large and complex market with 350 million strong and rising middle class, and where over one million people have wealth in excess of RMB 10 million (USD 1.5m or GBP 1m)1, there has been a long-held simplification of the Chinese consumers. In order to grasp future sales opportunities, brands will need to better adapt to the ever-changing Chinese consumer to increase their market share and improve their competitive position.

But what are those key elements shaping the forthcoming expansion for brands in China?

The evolving Chinese consumer

The Chinese consumer is evolving …

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