Archive for the ‘marketing assassin’ Category

Whilst conducting some research into social media uptake in the speciality chemical sector, I happened across a great slide deck that outlines how chemicals giant BASF goes about it. With a dedicated social media manager and senior management buy-in, this … Continue reading →

A week with some great online content, tips and tricks. PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this … Continue reading →

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer a dozen ways to kickstart your blog writing – which should help ensure you never run out of things to blog … Continue reading →

A great little deck from Patricia and Steve at The Social Practice in London looking at ten trends in social media – or more acutely how social media is evolving from a destination to being everywhere. As mainstream ubiquity gives … Continue reading →

It’s amazing just how few B2B companies really understand the significance of inbound, content marketing. Culturally, it seems absurd to not only give away your best ideas and approaches for free but also potentially to your competition too. Yet smart … Continue reading →

In the week where Richard Branson got his hands on Northern Rock, and Tesco and Asda fought in the digital space (Tesco with new AR and Asda with a transactional and price comparison iPhone app), here are some of the … Continue reading →

In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail  and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye. First up, … Continue reading →

Providing integrated marketing consultancy to B2B companies means having to test drive new technologies and new platforms to establish if they are relevant to my clients. Recently I’ve been spending quite a bit of time in the social media space … Continue reading →

Note RSS / email subscribers should visit the blog for the full post. I’ve been musing on Facebook for business of late and was flicking through a slide deck on Slideshare on The Value of a Fan. I eventually arrived … Continue reading →

In the week where Google announced an update to its Chrome browser [link], X-Factor voting in the US hit Twitter [link] and BlackBerry owner RIM braced itself for millions of lawsuits, here are some of the other more business focused … Continue reading →