Archive for the ‘marketing campaign’ Category

Every year, companies spend millions on festive marketing campaigns. Ever since Coca-Cola rebranded St Nicholas, brands have seized the opportunity to make Christmas their own.   But thanks to social media, advertising isn’t the one-way street it used to be. Christmas gives big brands a platform to capture the spirit of the season, and along… Continue reading →

All businesses want to market successfully. There are a plethora of expensive services online that you can incorporate into your marketing campaign. Marketing tools that are often overlooked, however, are free social bookmarking sites like StumbleUpon. Here are a few reasons to consider including StumbleUpon in your online marketing campaign.   Invite Friendlier Vistors If… Continue reading →

The latest print publication circulation figures from both sides of the Atlantic make for pretty depressing reading for anyone with an ounce of affection for that favourite vehicle of the marketing industry – the glossy magazine.   Focusing on the UK, the figures revealed by the ABC show an overall decline of four per cent… Continue reading →

From online Ads to television commercials, there are a variety of methods to market a business. It’s much easier than it used to be for companies to reach consumers with their new products or services. Regardless of your marketing strategy, however, it is crucial for businesses to uphold a reputation of ethical behavior. It is… Continue reading →

Once a business has had a corporate identity professionally designed, it needs to be promoted. Google Adwords is not a new way to promote a business online. However, it’s possible that this service has remained popular because it is effective. One thing is certain; it has withstood the test of time. Here are a few… Continue reading →

So you’ve come up the big idea, you have a rough idea of how you want to execute it and you even have some budget to allocate to it.  You’re ready to go! Or are you…?? Stop. Wait…. Have you carefully thought this through? Planning is crucial to the success of any campaign.  Without running [...]

In order for any promotional campaign to be successful, planning is necessary. The size or scope of the campaign, may have an impact on the effectiveness, However, it is the planning and managing that contributes the most to the ultimate success or failure of a campaign. Here are tips that can contribute to a company’s [...]

American lifestyle clothing brand Converse, famous for its ever popular Chuck Taylor All Star shoe, has reached into the realms of many a market for decades. These include basketball, skateboarding and extreme sports and indeed the music industry.   Their most recent ad campaign ‘Just Add Colour’ features a mash up of the brand’s key [...]

Marketing Plan Template – Steps 9, 10 and 11. Nearly there with all the tactics in place. Practical guide for creating a successful marketing plan.

Marketing Plan Template – Steps 9, 10 and 11. Nearly there with all the tactics in place. Practical guide for creating a successful marketing plan.