Archive for the ‘marketing mix’ Category

Marketing Plan Template – Steps 5 and 6. Looking at practical tactics for creating a marketing plan.

Marketing Plan Template – Steps 5 and 6. Looking at practical tactics for creating a marketing plan.

The Marketing Mix is a term used to describe the combination of tactics used by businesses to achieve its objectives by marketing its services or products effectively to a specific target audience.
For many years, in marketing jargon, this was referred to as ‘the 4 Ps’ – namely; product, price, promotion and place.
The logic behind the [...]