Archive for the ‘Marketing Strategy’ Category

  Since Klout Score launched in 2009 it has  become the most widely used and well known social media metric in the world. The company behind this metric is a San Francisco based company  launched on September 2009 called Klout. So What is the meaning behind this metric? Klout Score is a number 0-100 that… Continue reading →

According to the Technorati’s Media 2013 Digital Influence Report blogs have an important influence on the online purchase decisions of a consumer, statistically higher than that of Facebook, Twitter or other social network sites.     The report, created from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers, showed that… Continue reading →

Facebook yet again shakes its user community as it allows users to promote friends’ posts without needing their permission.     This feature began in May last year, when Facebook started testing the capability to promote the users own posts. This became officially available in the US market last October with a fee of $7… Continue reading →

Premier Foods has sold off its famous Branston pickles and sauces. The delicious products were sold to the centuries-old Japanese food processing company, Mizkan. Mizkan has specialised in producing and marketing Sake and vinegar since 1804. The sale included the Premier Foods factory in Suffolk. This raised £92.5 million for the financially beleaguered food company.… Continue reading →

One of the most difficult tasks for nonprofit organizations is raising sufficient funds. Nonprofits often end up relying heavily on traditional donation methods. However, there are a number of ways these organizations can harness the internet to get additional sources of funding. Here are a few marketing techniques for nonprofits.   Nonprofit Organizations Need a… Continue reading →

…Expensive Last year $263,000,000 was spent on advertising during the Super Bowl. That’s double the spend that it was 10 years ago. This year 30 seconds will cost an advertiser around $3.8m.   …Interactive Coca Cola and Axe have both decided to invite television/streaming audiences to get involved with their advertisements. The former will be… Continue reading →

The spa industry is a growing industry. People from all walks of life are pampering and grooming themselves at wellness resorts. These hubs of rejuvenation are neither longer limited to only the upper echelons of society, nor are they seen as an unnecessary luxury. Both women and men from different backgrounds look forward to experiencing… Continue reading →

  With the announcement of Facebook graph search many business will be wondering how to get searchable on Facebook. Fear not Facebook have already shared a few tips.   What should your business know about Facebook search?     The social media giant, Facebook new graph search feature could become an effective search engine rivaling… Continue reading →

    All businesses are looking for ways to gain natural traffic and improve their online ranking. More traffic and better ranking enables businesses to generate more income through websites and blogs. Search Engine Optimization – or SEO – is responsible for helping businesses build website traffic and improve ranking on prominent search engines like… Continue reading →

  Another week – another slew of iPhone and iPad rumors. Nothing new there. But for the first time, the rumor mill is pointing to trouble for Apple: missed targets, slashed orders and tumbling share prices.   The first rumor is perhaps the most worrying for investors. Apple has apparently cut production on its full-sized… Continue reading →