Archive for the ‘Marketing Strategy’ Category

It wasn’t long ago that people ran from anything viral. Nowadays, however, something that is described as “viral” can be a very good thing in the virtual world. This is particularly true for online businesses. Viral marketing is crucial for companies who rely on the internet. Sharing sites play a vital role in the success [...]

Congratulations. If you are reading this chances are that you are a social media aficionado. But don’t pop the champagne corks just yet, as it’s not enough to use social media, for optimum success you need to integrate social media into your marketing strategy.   Engaging with social media is a bit like a marriage. [...]

Creating an impact that lasts, especially surrounding charity work or social issues the general public would rather shy away from can be tricky. With inner city hustle and bustle the world around moves very quickly indeed meaning messages have to short and to the point. How do you get your audience to take notice? Is [...]

In years past, people had to try the services and offers of any restaurant or hotel before making an opinion. Today, however, anyone looking for a product or service can begin with a detailed search online. When it comes to business marketing, the power of internet makes a significant difference. From luxury hotels to simple [...]

Gut instinct, intuition, call it what you want but trust your inner voice more and you will make the right decisions. A well-trained intuition is almost always right and it helps us make those crucial right calls that make the difference between success and failure.   But why don’t we use it more? Well, we’re [...]

She’s the Cinderella of PR, left on the sidelines while her bolder sisters Social Media and Marketing get all the glory. But dust Internal Communications off and give her the chance to shine – and in return she’ll give you a happier more productive workplace.   Your employees are your ambassadors. But if you don’t [...]

It’s a thoroughly postmodern conundrum. So much choice, so many flavours, so many combinations, so little time.  You know that what you offer is unique and you need the oxygen of publicity to give it that extra push. Yet how can you make your brand stand out, and come to life for the journalist who [...]

In order for any promotional campaign to be successful, planning is necessary. The size or scope of the campaign, may have an impact on the effectiveness, However, it is the planning and managing that contributes the most to the ultimate success or failure of a campaign. Here are tips that can contribute to a company’s [...]

Pinerly, the latest addition to the Pinterest phenomenon, is adding a power user functionality to the world of moodboards.   Pinterest has boomed this year, despite controversy over terms and conditions a few weeks ago, and Pinerly is the latest addition to the pinning scene.   The application acts as a dashboard, and includes all-important [...]

Welcome to the first in a regular series of PR tips and advice, embracing the new world of PR and social media. Admit it. We’re all guilty of reading about PR blunders in the news and thinking that will never happen to me. You know the sort of thing, where tasteless tweets become headline news [...]