Archive for the ‘Marketing Strategy’ Category

The new year is upon us, and it’s time for marketers to harness the British public’s appetite for change. Across the country, marketing campaigns are poised to help people to turn their new year’s resolutions into real, measurable results.   The government has just launched a new anti-smoking campaign which is possibly the most hard-hitting we’ve… Continue reading →

Christmas is a time for celebration, great food and – in more recent times – cuddly meerkats. Compare The Market’s meerkat campaign was launched in 2009 and spawned a series of spin-off books and toys. Three years later, its merchandise continues to appear in Christmas stockings and feature in marketing top 10s.   Nielsen recently… Continue reading →

Google’s new acquisition has been making headlines in business journals all over the world. A $25 million dollar purchase of Frommer’s Travel Guides is a small amount for the multinational corporation. This purchase is puzzling to market analysts who fail to see how a travel guide purchase could help Google achieve long term growth. However, perceptive marketing experts… Continue reading →

In a controversial move that has stunned the community of users, Instagram revealed today that effective from 16th January 2013 it has the right to use and sell images on the site.   The announcement was made by a blog post on the Instagram site. Rather deceptively, the preview of updated terms and conditions did… Continue reading →

Starbucks’ problems started when it claimed to have made barely any profit in the UK. It therefore paid hardly any corporation tax. Its British customers were shocked that it used a legal loophole to bring down its tax bill, and protesters demanded that the company do something about its tax affairs. The way companies like… Continue reading →

        Google Analytic is the most comprehensive free web analytic platform available on the market today. As the most comprehensive web analytic tool it still have several weaknesses, one of which is measuring social media traffic at a level that is useful. Using Google Analytics alone allows you to gain insight to… Continue reading →

If you have an email address, then at some point you’ve probably been invited to an online seminar or workshop. Did you ignore the invitation or did you attend? You may or may not have accepted your invitation. From a business standpoint, however, online seminars should not be ignored as a remarkable marketing technique. The internet is a… Continue reading →

American Apparel’s provocative advertising has landed it in hot water yet again. But the story behind the brand is a marketing best-seller.   American Apparel’s online store is littered with photographs you might not want your kids to see. Some of its marketing shots were been banned in 2009; an ad featuring a partially nude… Continue reading →

From Friendster to App.net, social networks have come a long way over the last ten years. Now, Microsoft is re-launching its own social site in a bid to sign up more users.   Microsoft’s social network, Socl, is a visual network that’s been around since May. In its primitive state, it was only open to… Continue reading →

      Today the world of social media is a powerful asset used in digital marketing by small – big businesses alike. A lot of companies utilises social media and dedicate much time and resource to them but one things is clear, they lack SEO integration. Businesses seem to underestimate the impact of social… Continue reading →