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Archive for the ‘Marketing’ Category

The Simple Science of Engagement for Facebook

Monday, May 20th, 2013

The Simple Science of Engagement for Facebook

There’s no getting away from it, Facebook is the biggest social network! Having high customer engagement rates is becoming essential for a business’ success on Facebook. Therefore we thought we’d put together some of the most important scientific facts, so that you can measure and compare how well your engagement with your fans is going. We have [...]

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Posted in blog, facebook, Facebook Engagement, facebook page, Marketing, social media, Social Media Marketing | No Comments »

This Week in Social Media – 5/15/2013

Wednesday, May 15th, 2013

This Week in Social Media – 5/15/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our…

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Posted in Commentary, Marketing, PR, social networks, this week in social | No Comments »

Digital Marketing News – Latest Update 9

Thursday, May 9th, 2013

Digital Marketing News – Latest Update 9

Our roundup of research insights and best practice advice from the month On the 30th April 2013 the WWW was officially twenty years old. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping [...]

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Posted in analytics, best practice, blog, content marketing, Digital Marketing News, Google, Marketing, planning, PPC, social media, Strategy and Tactics | No Comments »

This Week in Social Media – 5/8/2013

Thursday, May 9th, 2013

This Week in Social Media – 5/8/2013

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wi…

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Posted in advertising, Commentary, content, crisis, Marketing, PR, this week in social | No Comments »

LinkedIn – 5 Ways to Boost Your Visibility with the New LinkedIn Profile

Friday, May 3rd, 2013

LinkedIn – 5 Ways to Boost Your Visibility with the New LinkedIn Profile

LinkedIn has become a serious business tool for professionals and organisations. With more than 10 million UK members and more than 200 million globally – LinkedIn is a significant resource for people to be tapping into. Whilst the platform is still vitally useful for those looking for employment, or finding new talent – it is [...]

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Posted in LinkedIn, linkedin in company profile, linkedin profile, linkedin tips, linkedin training, Marketing, personal linkedin profile, Social Media Marketing | No Comments »

What does blocking on Twitter mean? Where have Recommendations gone on Facebook? These and other questions answered here…

Thursday, April 25th, 2013

What does blocking on Twitter mean? Where have Recommendations gone on Facebook? These and other questions answered here…

Director of Carvill Creative Michelle Carvill is one of the resident trainers at Business Training Made Simple in London. Michelle regularly trains candidates on how to leverage and understand social media from a business perspective. With social media being an incredibly fast paced industry, having Michelle out there on a regular basis, talking to social [...]

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Posted in Marketing, Social Media Marketing | No Comments »

This Week in Social Media – 4/17/2013

Thursday, April 18th, 2013

This Week in Social Media – 4/17/2013

A roundup of relevant links affecting our industry.Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to kee…

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Posted in advertising, facebook, Marketing, news, PR, social media, this week in social, trends | No Comments »

Is it time for your business to show some interest in Pinterest?

Monday, April 15th, 2013

Is it time for your business to show some interest in Pinterest?

Are you still wondering what Pinterest is and whether it’s right for your business? Chances are, if you’re interested in generating website traffic and awareness – then it probably is! So let’s take a closer look at Pinterest…(the tool for collecting and organising the things you love). When it comes to reading content online, most [...]

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Posted in Marketing | No Comments »

This Week in Social Media – 4/10/2013

Thursday, April 11th, 2013

This Week in Social Media – 4/10/2013

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wi…

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Posted in advertising, facebook, Marketing, news, PR, social media, social networks, this week in social, Twitter | No Comments »

The Perils of Inadvertently Making a Cuturematic

Tuesday, April 9th, 2013

The Perils of Inadvertently Making a Cuturematic

I’ve been reading Grant McCraken’s Culturematic this week.  I met Grant at an event last year, after Mark introduced us, and insisted that I showed Grant some Artefact Cards. “That’s a Culturematic” said Grant, holding the cards. Having not read … Continue reading

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Posted in artefactcards, digital, drawing, Making, Marketing, material culture, Technology, thinking | No Comments »

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