Archive for the ‘mCommerce’ Category

Mobile is the most personal, direct and emotional of all channels. Whilst many brands integrate mobile as another vertical channel, there is an opportunity to create a deeper, richer engagement by taking a more horizontal approach across all channels. What happens if consumers see an ad on TV, or use their device in-store? Numbers show [...]

Apple’s Passbook which had a soft launch alongside iOS6, seems to have been met with a lukewarm reception by those in mobile. Hoping for NFC in the iPhone5, people were naturally disappointed that Apple delivered something lacking in originality. However, that might be its strength. A combination of user familiarity, native integration, alerts to the [...]

How mobile is changing retail to create a new type of store: The rapid uptake of smartphones has had a significant impact in retail. Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online prices, others such [...]

Whilst many commentators were discussing the features of the iPhone 5, one announcement that received less notice was the introduction of Passbook in iOS6. Many industry figures had been holding out for NFC to be introduced in Apple’s new handset, so Passbook barely counted as a consolation prize. However, this feature may turn out to [...]

Todos nós sabemos que o Brasil pode se orgulhar por ter um carnaval brilhante e uma floresta magnífica – Agora podemos adicionar á essa lista líder do e-commerce na América Latina. O crescente mercado consumidor brasileiro assegurou em 2012 as … Continue reading →

New figures released from eBay suggest the UK mobile payments market is expected to be worth £2.5bn by 2016, and worth up to £19bn to the UK economy in 2021. Shoppers in the UK are now spending a massive £4.5bn … Continue reading →

Delhaize, the Belgian supermarket brand has joined a growing list of brands, such as Tesco Home Plus in Korea, PayPal in Singapore and John Lewis in the UK, who have created a virtual shop.  The retailer has put product posters in the Brussels Metro with the call to action ‘Start your shopping here’. Users can [...]

A generation gap is the point when two age groups begin to see the world from significantly different perspectives. And it’s never been more accelerated than now in the twenty-first century, when even ten years can bring radical changes in … Continue reading →

The UK credit card company, Barclaycard are rolling out their PayTag NFC stickers to millions of customers in the hope they will attach them to their phones. The company has already been sending them to a selected few, but the recent announcement will see that scaled up to significantly more customers. But is this a [...]

Didn’t have time to read our blog this week? Don’t worry, here’s a snapshot: The Merchant of Venice Beach The emerging ecommerce economies like China, Brazil and India offer the highest ecommerce growth prospects. In China, B2C online sales are forecast … Continue reading →