QR Codes, one of the many, many marketing opportunities out there today, bridge the gap between three key advertising platforms: print, online and mobile. Example, a consumer might see an advert in a magazine, which prompts them to scan a QR Code with their smart phone in return for an online discount voucher. So, should [...]
Archive for the ‘Media Planning’ Category
Should you be jumping on the QR Code Band Wagon?
Monday, October 10th, 2011
Posted in Media Planning, mobile, Mobile Advertising, online, Print, QR codes, smartphones | No Comments »
