I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience. It’s always a privilege to … Continue reading →
Archive for the ‘media’ Category
Are Brands Fracking The Social Web? [ My talk from Squared ]
Wednesday, March 6th, 2013
Posted in advertising, brand, cooperation, Hollow Factory, Internet, Marketing, media, people, social, social media, social networks, social web, thinking | No Comments »
Nike Fuelband, Oreo, and the distortive effects of data
Tuesday, February 5th, 2013
Posted in data, digital, Marketing, media, nikefuelband, oreo, social, Technology | No Comments »
2013 Projects: From Making to Media
Tuesday, February 5th, 2013
Yes, I know. It’s a bit slipshod to be writing a “2013 Projects” post when a 1/12th of the year has gone already. But hey, you know, there’s been stuff on. The good news is that I’ve started doing some … Continue reading →
Posted in Artefact, Artefact Cards, Audioboo, BitTorrent, brand, Marketing, media, YouTube | No Comments »
This Week in Digital: w/c January 28th
Tuesday, January 29th, 2013
What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched Vine, the 6 second video equivalent of a tweet. Facebook announced that conversion tracking via an optimized CPM will be available…
Posted in advertising, Brands, cool stuff, Current Affairs, digital, Fun stuff, Games, innovation, insight, Internet, media, mobile, research, social networks, Technology, Twitter | No Comments »
Lego Batman’s take on the Future of Advertising 2020.
Wednesday, January 23rd, 2013
Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising. Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long … Continue reading →
Posted in advertising, Artefact Cards, Future, herd, innovation, Mark Earls, Marketing, media, Presentation, social | No Comments »
Burns Night Playlist – The New Scottish Gently
Wednesday, January 23rd, 2013
Just after Christmas, I happened on the Herald’s Top 50 Scottish Albums of 2012, as compiled by Alan Morrison, their Group Arts Editor. Which is initially surprising, as Alan’s introduction states: “Were there even 50 Scottish albums released in 2012?” That has pretty much been the response every time I’ve mentioned that I’ve been assembling [...]
Posted in media, music | No Comments »
This Week in Digital: w/c January 21st
Tuesday, January 22nd, 2013
What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…
Posted in advertising, Behavioural economics, Brands, cool stuff, Current Affairs, digital, Fashion & Beauty, Fun stuff, innovation, insight, Internet, media, mobile, research, social networks, Technology, Twitter | No Comments »
A review of 2012 Projects
Tuesday, January 8th, 2013
Before I write the Smithery Project outline for 2012, I thought it’d be worthwhile trying to grade last year’s three projects. Three still seems like a good number of personal things to try to do in a year, despite the progress (or lack of therein) you’ll see below. To recap; I gave each of the [...]
Posted in artefactcards, Internet, Making, Marketing, material culture, media, Technology | No Comments »
Christmas Tales #2 – The Mid Sussex Times
Friday, January 4th, 2013
Just after Christmas, I’d to send something back to Amazon to exchange it. The Home Delivery Network, one of Amazon’s many random delivery merchants, had seen fit to leave a package out in the rain overnight (despite the fact that we must have been in when they called that evening), and so ruined a book. [...]
Posted in Marketing, media | No Comments »
2013 Trends
Thursday, January 3rd, 2013
Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……
Posted in advertising, Behavioural economics, Brands, cool stuff, Current Affairs, digital, Film & Entertainment, Fun stuff, Games, innovation, insight, Internet, media, mobile, music, research, social networks, Technology, TV, Twitter | No Comments »




