When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, …
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How to merge two brands in six not-so-simple steps
Friday, November 4th, 2011
Posted in brand identity, brand management, brand migration, brand strategy, branding, branding elements, branding firm, branding firms, corporate brand, digital communications, Global, logo design, M+A, market share, merger, mergers and acquisitions, merging brands, naming, product brand, touchpoints | No Comments »
