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Archive for the ‘Microsoft’ Category

Is Microsoft’s Socl Network a New Marketing Opportunity?

Monday, December 10th, 2012

Is Microsoft’s Socl Network a New Marketing Opportunity?

From Friendster to App.net, social networks have come a long way over the last ten years. Now, Microsoft is re-launching its own social site in a bid to sign up more users.   Microsoft’s social network, Socl, is a visual network that’s been around since May. In its primitive state, it was only open to… Continue reading

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Posted in branding, Featured, Google, grapics, Marketing, Marketing Strategy, Microsoft, mobile marketing, pinterest, social media, social network, Socl Network, web pages | No Comments »

Overusing names

Thursday, July 12th, 2012

Recently Microsoft and Yahoo! launched two potentially groundbreaking products. Microsoft’s SmartGlass technology enables an enhanced, connected experience with Xbox content while Yahoo!’s Axis moves search in a more efficient, synchronized and vis…

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Posted in Axis, brand architecture, brand differentiation, brand equity, brand naming, branding, customer experience, Global, Microsoft, naming, naming strategy, SmartGlass, Yahoo | No Comments »

Digital Marketing News – Microsoft Surface fails to impress

Tuesday, June 26th, 2012

Well it’s been a bad week for Microsoft who have been hitting the headlines for all the wrong reasons. What should have been a good news story last week turned into a media debacle when Microsoft announced its much talked about new Windows 8 Tablet ‘Surface’. While it was speculated to be next big thing [...]

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Posted in blog, Digital Marketing News, Microsoft, mobile, news | No Comments »

Digital Marketing News – UK Networks Slow To Roll Out Ice Cream Sandwich

Wednesday, March 21st, 2012

The long awaited Android 4.0 (Ice Cream Sandwich) is finally available in the UK this week but so far very few have actually seen it. Samsung announced its launch of the smartphone operating system for the Galaxy S II on the 19th March, but it is being held up by UK mobile operators who are [...]

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Posted in blog, Digital Marketing News, ice cream sandwich, Microsoft, mobile, Samsung | No Comments »

Digital Marketing Podcast Episode 52 – Microsoft TAG The next generation technology for your mobile campaigns – Part 2

Friday, November 18th, 2011

In Part 2 of this interview we recorded back in August, Microsoft TAG’s then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns [...]

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Posted in Digital Marketing Podcast, Microsoft, QR codes | No Comments »

Digital Marketing Podcast Episode 50 – Discover Microsoft TAG for your mobile campaigns

Friday, November 11th, 2011

Discover  Microsoft TAG: The next generation technology for your mobile campaigns -Part 1 Back in August Ciaran spoke with Microsoft,  about TAG, Microsoft’s free  eye catching  mobile 2d code which is setting the standard in the race  to engage with smartphone users. With  Microsoft TAG you can  personalise the customer experience while building your brand [...]

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Posted in Digital Marketing Podcast, Microsoft, mobile, QR codes | 1 Comment »

Fired on Purpose? Carol Bartz and Yahoo! corporate culture

Friday, October 21st, 2011

“If you aren’t fired with enthusiasm, you’ll be fired with enthusiasm.” – Vince Lombardi. With so much being written and parroted in the media about Carol Bartz’s abrasive style, her inability to achieve the goals set for her by Yahoo!’s board, and who…

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Posted in brand leadership, Carol Bartz, Delicious, digital, digital experience, Flickr, Global, Google, Jerry Yang, Microsoft, purpose, web brand, web content, web strategy, Yahoo, Yahoo! Groups | No Comments »

Digital Marketing News – Microsoft Closes Skype Deal

Tuesday, October 18th, 2011

Digital Marketing News – Microsoft Closes Skype Deal

Microsoft has navigated its final hurdle this week in its acquisition of Skype when it was informed that the European Comission had approved the £5.5billion proposal. The approval comes after the deal already received the thumbs up from the US and paves the way now for Microsoft to bring Skype in as a division of [...]

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Posted in blogging, Digital Marketing News, Microsoft, skype | No Comments »

Digital Marketing News – Microsoft Unveils Windows 8

Sunday, September 18th, 2011

Digital Marketing News – Microsoft Unveils Windows 8

  Microsoft announces Window 8 operating system. Windows has previewed its new operating system which it claims is a significant step forward from Windows 7, and is now fully designed to work as well on tablet as it does on desktop. Previous versions of Windows have not run well on tablet, though its desktop performance [...]

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Posted in blog, Digital Marketing News, Microsoft, mobile | No Comments »

The terms and conditions of my “simple” life

Friday, July 29th, 2011

As an information architect who spends a fair amount of time simplifying legal agreements and disclosures, I’ve developed a rather peculiar interest in these artifacts that each of us collect as we go about our lives. And because the world we live…

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Posted in Amazon, AT&T, Bank of America, clarity, Global, Gmail, iGoogle, information architect, iTunes, legal agreements, legal documents, loyalty programs, Microsoft, North America, PayPal, simplification, skype, Visa, YouTube | No Comments »

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