Archive for the ‘mobile search’ Category

Nielsen report that 31% of US mobile phone owners have a smartphone as of December 2010, and expect smartphones to become the majority by the end of 2011. With more and more people owning smartphones and using them to access the internet to search for and contact companies, it’s becoming increasingly important to consider creating [...]

Despite the complexity of our increasingly multichannel / multiplatform world, the most important factor remains the same – businesses must ensure that they can be found!  Sounds simple enough, right?  But how many companies are embracing the fact that search activity is relevant to more channels than just online? What is local search marketing? The [...]

According to an article published by Andy Penfold in the States, mobile phones have become ‘central to weekend shopping’. Referring to a new study, conducted by Lightspeed Research on behalf of Flixster, mobile phones are being increasingly used as part of the purchase process. The survey, based on 1,000 iPhone and Android users, found that: [...]