Our roundup of research insights and best practice advice from the month While not strictly a digital marketing update, this is one of my favourite news stories this month just for it’s very cool geek factor. The lovely people at Disney Research have been working on a […]
Archive for the ‘mobile’ Category
Friday, October 11th, 2013
Posted in analytics, best practice, blog, content marketing, Conversion Marketing, Digital Marketing News, Digital Marketing Podcast, ecommerce, email, facebook, mobile, social media, strategy, Strategy and Tactics, Twitter | No Comments »
Tuesday, September 17th, 2013
Our roundup of research insights and best practice advice from the month The biggest news this month was of course the launch of Apple’s new iPhone 5S and 5C. As with all Apple updates, there was huge speculation around the new features and look of the latest […]
Posted in analytics, best practice, blog, content marketing, Conversion Marketing, Digital Marketing News, email, google analytics, Marketing, mobile, mobile marketing, planning, SEO, social media, Strategy and Tactics | No Comments »
Wednesday, August 7th, 2013
How Mobile ready are your digital assets? Fresh from resurfacing from the writing of his next book on mobile marketing, Daniel talks to Ciaran about Mobile, Apps, responsive design, User experience, the death of mobile as a stand alone category and how to do less but do […]
Monday, July 29th, 2013
We had the first Artefact meetup last week, which was great fun. More on that over here. But there will be more, that’s for sure. Thanks to Helen & Mel at BBH for hosting, and the guys over at Carlsberg … Continue reading →
- Ah-ha! Yet another moment of inspiration, eh chap? You’re on … by john v willshire
- Fun meet up. Do host a second one, maybe in the autumn. Would … by tina
- Was me! by VanillaGrrrilla
Monday, July 22nd, 2013
Yes, it’s been a little quiet on the blog of late – but with good reason. A crack team of Adam Hoyle of Do Tank, Darrell Whitelaw of Siberia and myself (of making tea and random ideas) having been finishing … Continue reading →
Thursday, May 9th, 2013
Remember when mobile meant “on the go”? Mobile use cases always involved going somewhere.
Tuesday, March 19th, 2013
Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges they faced, here are four areas for B2B marketers to focus on right now:
Have more appropriate
The post 4 Focal Points for B2B Social Media Marketing appeared first on The Worst Kept Secret – Bespoke Training in Social Media.
Tuesday, March 12th, 2013
In the mobile marketing arena, marketers are often faced with making an executive decision; stimulating loyalty vs creating awareness. In a perfect world both would be achieved simultaneously, but some clients’ brands, products and services may only benefit from one of the two. One of the themes that came out of the Mobile World… Continue reading →
What a Journey… Social Media and Mobile Marketing are now Integrated and Significant Channels on their Own
Monday, March 11th, 2013
It is well accepted that the pace of change in the last 20 years has outweighed any such period before – mainly due to the ubiquitous penetration of the mobile phone, computers, high-speed Internet and, most recently, social media.
And so, we have finally reached 2013 the year of <a…
The post What a Journey… Social Media and Mobile Marketing are now Integrated and Significant Channels on their Own appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.
Wednesday, March 6th, 2013
Yesterday Twitter announced in a long blog post that they would be “discontinuing support for our older apps: TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone”; a surprising move considering all the time and money that Twitter has invested in Tweetdeck (plus the cool $50 mil they paid for it). Twitter opened their blog… Continue reading →