Archive for the ‘mobile’ Category

Remember when mobile meant “on the go”? Mobile use cases always involved going somewhere.

A roundup of relevant links affecting our industry.Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to kee…

Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges they faced, here are four areas for B2B marketers to focus on right now:

Have more appropriate

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The post 4 Focal Points for B2B Social Media Marketing appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they’re working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.In …

In the mobile marketing arena, marketers are often faced with making an executive decision; stimulating loyalty vs creating awareness.   In a perfect world both would be achieved simultaneously, but some clients’ brands, products and services may only benefit from one of the two. One of the themes that came out of the Mobile World… Continue reading →

It is well accepted that the pace of change in the last 20 years has outweighed any such period before – mainly due to the ubiquitous penetration of the mobile phone, computers, high-speed Internet and, most recently, social media.
And so, we have finally reached 2013 the year of <a…

The post What a Journey… Social Media and Mobile Marketing are now Integrated and Significant Channels on their Own appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Yesterday Twitter announced in a long blog post that they would be “discontinuing support for our older apps: TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone”; a surprising move considering all the time and money that Twitter has invested in Tweetdeck (plus the cool $50 mil they paid for it). Twitter opened their blog… Continue reading →

What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched Vine, the 6 second video equivalent of a tweet. Facebook announced that conversion tracking via an optimized CPM will be available…

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……