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Was ASDA Right To Shun The Office of Fair Trading?

Monday, December 3rd, 2012

Was ASDA Right To Shun The Office of Fair Trading?

Eight of Britain’s food retailers have signed up to a new code of standards designed to protect consumers in stores. One of the biggest supermarkets has declined the opportunity to participate – but is it right to do so?   The Office of Fair Trading launched an investigation after being concerned by the artificial inflation… Continue reading

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Posted in advertising, asda, branding, consumers, Featured, Marketing Strategy, Marks and Spencer, morrisons, oft, Sainsbury, supermarket, Tesco, Waitrose | No Comments »

Supermarket rebranding; Value Ranges

Friday, June 1st, 2012

Supermarket rebranding; Value Ranges

In the current times of austerity, everybody’s feeling the pinch and recently supermarkets have responded with branding overhauls of their basics and value ranges, making for an altogether more consumer friendly look.   Both Tesco and Morrisons have recently introduced block colour stylised illustrations to their respective ‘Everyday Value’ and ‘M Savers’ ranges (designed by [...]

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Posted in branding, Featured, Marketing Strategy, morrisons, Simply M&S, supermarket, Tesco, value range, Waitrose Essentials | No Comments »