China is in the midst of one of history’s most dramatic consumer revolutions. It has awoken from decades of global isolation and rigid restrictions on personal expression and freedom to become the world’s fastest growing economy. This great transfo…
Archive for the ‘name trademarks’ Category
Creating compelling brand names in China
Wednesday, July 18th, 2012
Posted in brand, brand names, branding, Brands, Chinese brand names, Chinese brands, Chinese products, Global, Marketing, name trademarks, naming, naming strategy, purpose, trademark | No Comments »
Those pesky little tagline trademarks
Tuesday, September 27th, 2011
We tend to think of trademarks as company and product names. However, if a tagline is being used to identify the source of a company’s goods or services, it can be registered with United States Patent and Trademark Office (USPTO) as well. As brandi…
Posted in brand identity, brand image, branding, Global, Ingersoll Rand, marketing communications, name trademarks, North America, Novartis, tagline, tagline trademark, trademark law, trademarks, United States Patent and Trademark Office, USPTO | No Comments »
