I attended the Next Generation Customer Experience conference in Las Vegas last month. Below are some of my top-line thoughts. Paul Hagen, an analyst at Forrester, feels experience is even more critical for brands as products become service-based platf…
Archive for the ‘Net Promoter Score’ Category
Recognizing the role of experience
Tuesday, April 17th, 2012
Posted in brand, brand differentiation, brand promise, branding, Brands, customer experience, Disney, Forrester, Global, Net Promoter Score, touchpoints | No Comments »
