Archive for the ‘news’ Category

Having read our previous post on video marketing, you understand why it’s important to help market your business effectively, but perhaps now need to come up with the ‘Big Idea’. Since this is often the stumbling block for many of us, we’ve put together 10 ideas suggesting topics that you could use for your video marketing [...]

Creating an impact that lasts, especially surrounding charity work or social issues the general public would rather shy away from can be tricky. With inner city hustle and bustle the world around moves very quickly indeed meaning messages have to short and to the point. How do you get your audience to take notice? Is [...]

Video marketing may not be a new phenomena, but it is becoming an increasingly important marketing tool.  Not only can it support SEO but it can also increase customer engagement.  Consider this: People like things quickly. With more and more content available online, people are more likely to engage with yours if it’s condensed into a brief and succinct video. An easier [...]

Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]

As the deadline for compliance with the new EU cookie law looms (26th May 2012) many and quite possibly, most, businesses are still considering how (or even if….) they are going to comply.  The below information aims to give you a starting point and consider which option is best suited to you and your business. Where do I start? The ICO [...]

In our last blog post we recapped the basics of the cookie law; what cookies are, what the cookie law is and what is expected of businesses to comply. In this post we consider the challenges that businesses face and the likely impact on them, following compliance with this law. Public Awareness & Acceptance Generally speaking, [...]

The deadline for website owners to comply with the EU new cookie law, is closing in on us. With a 12-month grace period almost at an end, the new law will be enforced from 26th May 2012.  But are businesses any clearer about what they are required to do? Do you have a website?  Is it compliant [...]

It might not feel like it sometimes (today in particular!!) but Spring is here.  And what better time to review your marketing to make sure that you are planting the right seeds to attract the right business! To help you, we’ve created a list of tips that you can cross check against your current marketing [...]

Every website owner wants to drive as much free traffic to their website as possible.  There are plenty of ways to do this, whilst avoiding expensive advertising costs.  But be prepared – it does require consistency and time to be effective! Here’s 16 tips to get you started. Optimise your website for your target keywords [...]

The way we use the Internet is changing dramatically.  As ownership of smartphones and tablets rapidly increases, so does the usage of mobile web: According to estimates by The ITU (2011) there are nearly 1.2 billion mobile Web users in the world. In fact, Mobile-broadband subscriptions have grown substantially at 45 percent per annum over [...]