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Archive for the ‘North America’ Category

The sweet spot factor

Tuesday, January 22nd, 2013

In 2012 the world simultaneously mourned, celebrated and once again looked back on the life of Marilyn Monroe. The 50th anniversary of her death was most notably marked with the award-winning film, My Week with Marilyn, which beautifully depicted the s…

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Posted in brand, brand experience, branding, Donald Trump, Google, Hermes, Marilyn Monroe, North America, walmart | No Comments »

Key strategic ideas for the mobile experience

Friday, March 16th, 2012

Today’s mobile ecosystem is highly competitive and offers many challenges for brands. There is an increasing need to communicate clearly while delivering a cohesive experience across multiple devices. Whether you are a designer, architect, strategist…

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Posted in brand strategy, branding, customer experience, design, digital, digital experience, digital strategy, Global, mobile experience, North America, touchpoint, user experience | No Comments »

Simplicity is gold

Wednesday, February 29th, 2012

I have to admit, I had my doubts about seeing The Artist. As a typical tablet owner who spends at least 90 minutes a day on my iPad watching news clips, TV shows and videos, I wasn’t sure a 100-minute silent film with only 11 spoken words would keep me…

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Posted in brand story, branding, Communications, Global, Global Brand Simplicity Index, North America, Oscars, Siegel+Gale, simplicity, tatyana shmuts, The Artist | No Comments »

For Kodak, the future is simple

Wednesday, November 2nd, 2011

In a digital world, the 130-year old Eastman Kodak—once a giant in film—is in the fight for survival. With the recent hire of law firm Jones Day, rumors of a bankruptcy filing have reached a fever pitch. Now, facing the sale of several of its p…

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Posted in brand idea, complexity, consumer behavior, customer service, Eastman Kodak, GE, Global, Kodak, North America, process simplification, product innovation, simplicity, simplification, simplify, Walgreens | No Comments »

Maintaining high customer loyalty on the high seas

Tuesday, November 1st, 2011

It’s one thing to win customers; it’s quite another to keep them. This is the challenge that all companies face, especially in today’s competitive, price-conscious environment. Last month I attended a conference on customer loyalty, which feat…

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Posted in Adam Goldstein, brand affinity, brand loyalty, client satisfaction, customer experience, customer loyalty, Customer Relationships, customer service, Global, North America, Royal Caribbean International | No Comments »

Warby Parker: A surprisingly delightful brand experience

Monday, October 24th, 2011

I recently got hit on the head with one of those reminders of “you’re getting old.” I needed glasses. (I know, how tragic!) After getting my prescription, I was eager to ask my four-eyed friends for recommendations on where to get some frames.

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Posted in branding, consumer brands, customer experience, Global, North America, retail, Siegel+Gale, Warby Parker | No Comments »

Let’s call an audible: broken descriptive names for college athletic conferences present a BIG opportunity

Monday, October 17th, 2011

What’s the right metaphor for what’s happening in college athletic conferences at the moment? Coming apart at the seams to form the next patchwork? Dominoes? Jenga? Musical chairs? The lure of big time football money and exposure has gone from slo…

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Posted in ACC, athletic conferences, Big 12, Big Ten, branding, college football, Global, naming, NCAA, NCAA Football, ncaa realignment, North America | No Comments »

Kaiser Karl does…Macy’s?

Tuesday, October 11th, 2011

Karl Lagerfeld: Creative genius. Keeper of the House of Chanel. Photographer extraordinaire. Man of many opinions. Macy’s newest collaborator? Huh? Lagerfeld began his formal study of design in the 1950s and has worked for the likes of Pierre Balmai…

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Posted in branding, Chanel, Chloe, Fendi, Global, H&M, Kaiser Karl, Karl Lagerfeld, Macy's, North America, Pierre Balmain, YSL, Yves Saint Laurent | No Comments »

Lay’s “potato-chip-making” brand experience machine

Friday, October 7th, 2011

I think we would all agree that a vending machine isn’t a place you go looking for a positive and enlightening brand experience. Even if a machine is appealing from a graphic and industrial design standpoint, you’re already mentally preparing yours…

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Posted in brand experience, brand voice, customer engagement, customer experience, experience, Global, Lays, North America, potato chips, product innovation, vending machine | No Comments »

Steve Jobs: What an experience

Thursday, October 6th, 2011

Steve Jobs didn’t give us great technology: he gave us a great experience. That’s what I’ll remember about Steve Jobs. And not just in things named with a lower-case “I.” Sure, the products that Apple introduced to the market after Jobs rejoined the…

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Posted in Apple, experience, Global, iPod, North America, Pixar Animation Studios, Steve Jobs | No Comments »

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