Archive for the ‘Online Marketing’ Category

The current global recession, which first started half a decade ago with the downfall of the banking industry in 2008, has seen businesses across the world face mounting challenges and a fair number have shut up shop. Many individuals are finding thems…

With the launch of the Twitter Ads API Twitter is moving further towards delivering better, more focused, ads for users rather than more ads. As stated by their advertising blog, Twitter believe that their current system is working well because users like the ads experience on Twitter. Consumers respond to marketers being good as opposed… Continue reading →

  Since Klout Score launched in 2009 it has  become the most widely used and well known social media metric in the world. The company behind this metric is a San Francisco based company  launched on September 2009 called Klout. So What is the meaning behind this metric? Klout Score is a number 0-100 that… Continue reading →

According to the Technorati’s Media 2013 Digital Influence Report blogs have an important influence on the online purchase decisions of a consumer, statistically higher than that of Facebook, Twitter or other social network sites.     The report, created from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers, showed that… Continue reading →

Fandrop, a new content sharing site, has landed online to help users become trend curators and insightful participants using the latest trend buzzing technology from across the web.     This new site collects content users have assimilated from the usual social media suspects such as Facebook posts, Twitter and YouTube. Users simply have to… Continue reading →

It’s common knowledge that YouTube videos can become viral and boost the marketing for your business. Video blogs, also known as vlogs, are popping up all over the web. Why should your business invest in a vlog?     Do consumers prefer to watch or to read? When they are given a choice on the… Continue reading →

Introducing Erica Ayotte, a social business strategist who heads up the social media team at Constant Contact where she focuses on digital strategy, social business implementation, social media training, and content development. To see more of her work you can visit her blog or connect with her on Twitter, LinkedIn, or Google+.   Since Wired’s Jeff Howe coined the term… Continue reading →

Introducing Erica Ayotte, a social business strategist who heads up the social media team at Constant Contact where she focuses on digital strategy, social business implementation, social media training, and content development. To see more of her work you can visit her blog or connect with her on Twitter, LinkedIn, or Google+.   Since Wired’s Jeff Howe coined the term… Continue reading →

    Vine, the newest kid on the social media block, has hit the scene and made quite an impact already. From the founders of Twitter, it has already grabbed the much debated crown of “the next instagram for video”, and is set to change how we interact online with moving imagery in real time… Continue reading →

One of the most difficult tasks for nonprofit organizations is raising sufficient funds. Nonprofits often end up relying heavily on traditional donation methods. However, there are a number of ways these organizations can harness the internet to get additional sources of funding. Here are a few marketing techniques for nonprofits.   Nonprofit Organizations Need a… Continue reading →