I have a simple approach when it comes to jargon. I don’t want to hear it. I don’t want to speak it. I don’t want to read it and I certainly don’t want to write it. But I work in branding, an industry, like many others, that seems particularly …
Archive for the ‘Plain language writing’ Category
A jag on jargon
Tuesday, June 19th, 2012
Posted in brand development, brand voice, branding, branding industry, clear communications, Communications, Global, jargon, plain language, Plain language writing, simplicity | No Comments »
So you just graduated, now what? Part 2: Perspective from an English major
Tuesday, May 22nd, 2012
Eight years ago, I could have used that halfway house. As an English major fresh from the cornfields of Grinnell, Iowa, I wondered what to do with a degree bestowed by the department of Humanities. (Oh, the humanity indeed). Although I could analyze Pa…
Posted in brand, careers, clear communication, Communications, complexity, Education, Global, graduates, information architect, information architecture, liberal arts, plain language, Plain language writing, problem solving, simplification, technology systems | No Comments »
Why simplicity matters
Wednesday, May 2nd, 2012
Simplicity is the essence of the golden rule. It’s an indication of consideration: I’ve taken the time to move the complexity of something out of the way so that the recipient of a conversation, a deed, a gesture, a letter, understands what I mean.
Posted in complexity, customer loyalty, customer satisfaction, customer service inquiries, facebook, Global, Plain language writing, simplicity, social media tools, Twitter | No Comments »
The Zipcar of primary healthcare (And why it’s the perfect test driver for new government mandates)
Friday, October 28th, 2011
It’s Saturday, and you’re in a pinch. You click on to a website, find a location and reserve a time. No, it’s not for a Zipcar or Hertz on Demand rental. It is a new way to get medical treatment for anything that ails you. Need a strep test? Now …
Posted in Electronic Health Records, Global, health insurance, healthcare cost, Hertz, HIPPA Statement, One Medical, plain language, Plain language writing, Prius, simplicity, Zipcar | No Comments »
Three people who should not be writing your content
Thursday, September 22nd, 2011
Writing is a funny thing. We all have to do it quite a bit in school. We learn the basics of grammar and spelling, how to write a five-paragraph essay, how to research a paper and get the citations right, etc. And so, most people who graduate high s…
Posted in content development, Global, information design, North America, plain language, Plain language writing, user experience, user-friendly | No Comments »
