Archive for the ‘PPC’ Category

Our roundup of research insights and best practice advice from the month On the 30th April 2013 the WWW was officially twenty years old. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping [...]

These are the slides for the Chartered Institute of Marketing Pay Per Click webinar that more than 500 of you attended. Thanks! Even if you didn’t, I hope you find them useful! They cover the fundamentals of PPC advertising. For CIM members you can find the recording [...]

The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May [...]

Our latest summary of news, tool and trends in Digital Marketing , brought to you in association with www.smartinsights.com Strategy and planning There’s a diverse mix of free tools available to support analysis for planning; one of the enjoyable aspects of working in digital marketing today. In [...]

‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. I…

  So you think you setup your best AdWords campaign. Then a week later you’re getting low clickthroughs and no conversions. One of the first thing you should consider in doing is to optimize or change your ads to make your campaign more effective. Here are some successful ad writing tips to improve your ads… Continue reading →

  As an experienced marketing expert, part of my job is to delve deep into digital advertising campaigns . Along this road I have discovered that Google’s AdWords is one of the most effective digital advertising channel for any business. Google AdWords is the most advanced PPC advertising management tool offered on the market today,… Continue reading →

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage …

Pay-per-click Advertising is an online business partnership that involves directing traffic to affiliated websites. Advertisers pay the website owner whenever an ad icon is clicked. The largest pay per click providers in the market are the Microsoft AD Center, Google AdWords, and Yahoo! Search Engine Marketing. Before you decide whether or not your business website [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable chan…