Do expensive wines taste better? Several recent studies indicate that people have a tough time distinguishing between bottles at different price points. Even experts can struggle to differentiate upper tier wines in blind taste tests. In the naming bus…
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Naming at a premium
Thursday, June 28th, 2012
Posted in brand experience, brand names, branding, Brands, Communications, Global, messaging, messaging strategy, naming, naming business, naming engagement, naming strategy, premium names, Premium naming, visual identity, wine brands | No Comments »
