Archive for the ‘Print Advertising’ Category

It’s clear to the world that print is not as heavily relied upon in marketing as it once was, but to claim that ‘print is dead’ is a tad extreme.    Despite the growing number of channels through which we can reach out to our target audience, print is still an important marketing tool and is [...]

On Budget. On Time Now that the figures add up, it’s time to deliver them to the company’s stakeholders.  If you want your annual report to have impact, engage with stakeholders and reassure investors,  effective and creative design is crucial. Your report doesn’t need to be extravagant and needn’t cost the earth, but a professionally [...]

So you’ve come up the big idea, you have a rough idea of how you want to execute it and you even have some budget to allocate to it.  You’re ready to go! Or are you…?? Stop. Wait…. Have you carefully thought this through? Planning is crucial to the success of any campaign.  Without running [...]

Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]

It might not feel like it sometimes (today in particular!!) but Spring is here.  And what better time to review your marketing to make sure that you are planting the right seeds to attract the right business! To help you, we’ve created a list of tips that you can cross check against your current marketing [...]

There is no denying that marketing is becoming more complicated.  Without a dedicated and effective marketing team in place, it is difficult for businesses to keep up to date with the latest tactics, channels and strategies . For companies with limited resource, it can seem overwhelming to plan and implement an effective, well-rounded and integrated [...]

Following our previous post on advertising and marketing your small business for free (Small Business Advertising and Marketing – For Free!! 5 Top Tips) we thought we’d add to the list and give you 5 more tips. We hope you find these as useful as the last. Email Marketing. If you run email campaigns and either [...]

In short, the answer is Yes!  Every business should have a marketing plan.  The importance of a marketing plan is often misunderstood, particularly among those in the company who have little to do with or don’t fully understand the role of marketing. So what is a marketing plan? A marketing plan provides a clear focus [...]

For directory advertising to be seriously considered as part of the advertising mix in 2012 it’s essential that advertisers make this channel work harder than ever before. It must pay its way and marketers need to be able to demonstrate the value that directory advertising contributes in terms of sales, profit, lifetime value and return [...]

TweetFurther to our announcement that Azam Marketing has been shortlisted for two categories this year at the prestigious a4uAwards, we’re delighted to reveal that we’ll also be sponsoring the International Award at the event later this m…