Archive for the ‘Print’ Category

A large part of running a successful business is knowing how to market it effectively.  This means, as well as investing money into well planned and targeted advertising / marketing campaigns, you should be taking advantage of as many of the free opportunities available to you as possible.   Here’s five essential tips to start you [...]

In its announcement on 8 November 2011, Yell mentioned that, in order to ensure that the Group has an appropriate level of covenant headroom to deliver its new strategy successfully, it had begun speaking to its lenders. In connection with that process, Yell will today present its proposals to its lenders. These are described in [...]

Yell’s latest partnership with UK Trade & Investment (UKTI) is bringing them a step closer to realising the objective of their new strategy; to transform the Group from leading supplier of print and online advertising for SMEs to leader in the emerging local eMarketplace for consumers and SMEs. This new initiative, which has been named  [...]

Interesting article posted on thisislondon.co.uk regarding the debt situation with Yell with comments from Yell’s Chief Financial Officer and CEO: Yell today raised fears that it could breach the terms of its £2.6 billion of loans as the Yellow Pages publisher admitted it is holding talks with banks in a bid to ease its debt [...]

Yell has announced that its free new App is now available on the App store.  Following the success of its first App which had over 1 million downloads, Yell has improved it’s app to enables users for the first time to view current consumer reviews and create new reviews of local businesses directly within the [...]

Kristiina Lahde found an artistic use for old telephone directories.  Her masterpiece called ‘Hive’ and was on exhibition at Oakville Galleries in Gairloch Gardens in The Birds and The Bee. So if your new telephone directory has arrived and you’re wondering how to recycle your old directories – here’s one idea, if you have plenty [...]

A recent report, commissioned  by Royal Mail, challenges the pre-conceptions of door drops.  The research, which took place in early 2011, explored consumer attitudes to receiving unaddressed material through their letterbox (so-called ‘junk mail’) and how it compared to other communication channels. More than 8 / 10 people in the UK are happy to receive [...]

QR Codes, one of the many, many marketing opportunities out there today, bridge the gap between three key advertising platforms: print, online and mobile. Example, a consumer might see an advert in a magazine, which prompts them to scan a QR Code with their smart phone in return for an online discount voucher. So, should [...]

According to Warc, television and magazines remain the most influential advertising channel amongst affluent consumers in the US. Research firm Ipsos Mendelsohn polled over 14,000 adults with an average income over $100k.  The results favoured both television and magazines as advertising channels, demonstrating that traditional media is still key to reaching affluent consumers. When discussing [...]

For directory advertising to be seriously considered as part of the advertising mix in 2012 it’s essential that advertisers make this channel work harder than ever before. It must pay its way and marketers need to be able to demonstrate the value that directory advertising contributes in terms of sales, profit, lifetime value and return [...]