Officially, 26th May 2012 is the day that the UK regulators will be enforcing their 2011 update to the PECR, which requires companies to take opt-in consent for tracking information (including cookies) on websites. The regulations were actually updated one year ago, but the regulators gave businesses 12 months to get their house in order [...]![]()
Archive for the ‘privacy’ Category
UK Cookies Regulations: Today’s The Day
Saturday, May 26th, 2012
Posted in Cookies regulations, PECR, PECR2 ICO, privacy | No Comments »
Digital Marketing News – Cookie guidance has arrived! And it isn’t half bad.
Wednesday, May 2nd, 2012
As the deadline looms for the EU Cookie Directive on 26 May we have finally been issued with a code of conduct which aims to clarify what’s expected of website owners and lays down the penalties for those who breach it. Unsurprisingly it hasn’t come from the Information Commissioner’s Office but from the International Chamber [...]
Posted in best practice, blog, cookies, Digital Marketing News, privacy, usability | No Comments »
Digital Marketing News – Google Moves Towards Personal Analytics Service
Thursday, March 29th, 2012
This week Google has announced a new feature to its product suite which gives individual users an overview of their activity month on month. Account Activity will be linked to your Google account and will summarise all of your activity including number of emails sent, most popular searches and where in the world you’ve signed [...]
Posted in blog, Digital Marketing News, Google, privacy | No Comments »
Five ways to make Online Shopping Safer
Tuesday, March 13th, 2012
Here’s some good news! Online transactions are getting safer and more secure. Figures released last week by Financial Fraud Action UK reveal that there has been a 3% reduction in the number of fraudulent transactions being carried out online. In … Continue reading →
Posted in banking, business, digital, Digital news, e-commerce, ecommerce, Financial Fraud Action UK, fraud, online, online merchants, Online shopping, online transactions, privacy, security, telephone banking, Ve Interactive UK | No Comments »
Digital Marketing News – SOPA and PIPA – for or against?
Tuesday, January 17th, 2012
The last week has seen a deluge of articles flooding news sites and social network talking about the proposed Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA) bills currently being proposed by the House of Representatives. I wouldn’t recommend trying to read the documents unless you have some serious insomnia issues but [...]
Posted in blog, Digital Marketing News, Google, privacy, Twitter | No Comments »
What is The Solution to Solution to Spam SMS?
Wednesday, January 4th, 2012
Spam texts are clearly a problem. Although they represent a much smaller percentage than email spam (around 3% vs 75%), mobile is a much more personal channel. Maybe one solution could come from a preference service? In the UK there is one for voice called the Telephone Preference Service (TPS). It is widely known by [...]![]()
Posted in accident claims SMS, mobile preference service, MPS, privacy, SMS, SMS preference service, spam SMS | No Comments »
Facebook saves face
Wednesday, November 30th, 2011
Yesterday, Facebook announced they’d be taking users’ privacy a lot more seriously. The network reached an agreement with the FTC, the American Federal Trade Commission. The FTC had charged Facebook with deceiving users by telling them their information would remain private but later making it public without consulting them. The FTC has a list of [...]
Posted in facebook, Featured, Mark Zuckerberg, news, privacy | No Comments »
Digital Marketing News – EU Privacy Law, Five Months On
Monday, October 10th, 2011
Five months have passed since the EU Privacy Directive became law in the UK and it seems we’re no closer to finding a solution than we were before the law came into effect back in May. All in all the new laws seem to be built on the misguided assumption that all cookies are evil [...]
Posted in blog, cookies, Digital Marketing News, Internet Marketing Training, privacy | No Comments »
Millennials – More open, but no less private
Saturday, October 8th, 2011
Well if you have any association with loyalty marketing, you can’t fail to have noticed the new brand on the block, Aimia.Whilst exciting news (full disclosure – I work for Aimia), it was also great to see some new research released at the same time wh…
Posted in Aimia, data collection, innovation, Loyalty, Millennials, privacy, research, VRM | No Comments »
Digital Marketing News – Google Responds To Privacy Laws In Germany
Tuesday, September 27th, 2011
Google responds to privacy laws in Germany. While the big brains are still knocking their heads together over the new privacy laws, Hamburg’s data protection commissioner, Johannes Caspar, is already making strides to force local companies to comply. Caspar has been working with Google’s Germany HQ, also based in Hamburg, to ensure companies using [...]
Posted in analytics, blog, Digital Marketing News, Google, privacy | No Comments »






