The Marketing Mix is a term used to describe the combination of tactics used by businesses to achieve its objectives by marketing its services or products effectively to a specific target audience.
For many years, in marketing jargon, this was referred to as ‘the 4 Ps’ – namely; product, price, promotion and place.
The logic behind the [...]
Archive for the ‘product’ Category
Getting to grips with the Marketing Mix
Wednesday, October 1st, 2008
Posted in 4 p's, 7 p's, blogs, Direct Marketing, Email Marketing, Marketing, marketing mix, people, physical evidence, place, price, process, product, promotion | No Comments »
