The world always loves a comeback. Everyone—especially us Americans—admires recovery from failure or scandal sometimes even more than they admire initial success. Think Bill Clinton, Eliot Spitzer, Oliver North, Robert Downey Jr. and Dicky Eklund. …
Archive for the ‘rebrand’ Category
Can the AIG name make a comeback?
Tuesday, July 17th, 2012
Posted in AIG, AIG name, Altria, Bill Clinton, brand equity, brand name, brand story, branding, branding program, Brands, Chartis, Dicky Eklund, Eliot Spitzer, Ford, Global, naming, naming strategy, Oliver North, rebrand, rebranding, Robert Downey Jr., Storytelling, visual identity | No Comments »
Three Rebrands to Watch
Wednesday, November 16th, 2011
The path of rebranding is strewn with the remains of the fallen. Netflix, Airmiles and the British Post Office are just a few of them. At the same time, a good rebrand is a marketing masterpiece. Here are our top three to watch: Starbucks is one behemoth of a brand. They’re everywhere. And they’ve just [...]
Posted in advertising, branding, british airways, Featured, Marketing Strategy, news, rebrand, Starbucks | No Comments »
