The latest update on Linkedin demographic statistics (January 2012) makes for fascinating reading. As the social network of choice for business professionals, numbers are steadily increasing as the functionality continues to improve unabated. http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 LinkedIn Demographics & Statistics – Jan … Continue reading →
Archive for the ‘rene power’ Category
Linkedin demographics and statistics on use, January 2012
Friday, February 10th, 2012
Posted in business networking, General, LinkedIn, linkedin 2012, Linkedin demographics, marketing assassin, rene power, social networking | No Comments »
Why your business needs a content marketing strategy?
Thursday, February 9th, 2012
Content marketing is a phenomenon that isn’t going away. If you’re a business to business marketer, using content marketing is a great way of rethinking and re-tasking some of press and sales support material in a way that stimulates inbound … Continue reading →
Posted in b2b content marketing, content, content marketing, digital content, General, marketing assassin, rene power | No Comments »
Packaging your story: Social media for b2bs
Friday, February 3rd, 2012
Espresso do a great job of using Slideshare and have a real knack in producing slides that can be effortlessly clicked through but that leave long in the memory. Packed full of ideas, tips and examples, here’s a great deck … Continue reading →
Posted in content marketing, digital, internet marketing, marketing assassin, rene power, social media, Social Media Marketing | No Comments »
Ten Linkedin business marketing mistakes to avoid
Wednesday, February 1st, 2012
Many millions of people using Linkedin are missing out on the fantastic brand building opportunities new Linkedin presents. I say new because after several years of under-investment, Linkedin has gone functionality crazy of late. Give your Linkedin profile a spring … Continue reading →
Posted in b2b, business, business marketing, digital, General, Internet, LinkedIn, Linkedin connections, Marketing, marketing assasin, networking, rene power, social media, Social Media Marketing, social networking | No Comments »
Business blogging – my latest for Smart Insights
Sunday, January 22nd, 2012
My latest effort for the influential UK digital marketing blog, Smart Insights is my third post in a series on business blogging. This piece concentrates on ways to ‘seed’ your blog posts once they have been written and published – so … Continue reading →
Posted in b2b, b2b digital, b2b marketing, blog writing, business marketing, digital, General, marketing assassin, rene power, social media | No Comments »
Ten social media trends for 2012
Monday, January 16th, 2012
An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more … Continue reading →
Posted in comscore, content marketing, digital, facebook, marketing assassin, rene power, Slideshare, social media, Social Media Marketing, social media trends | No Comments »
Links worth a click #17
Friday, January 13th, 2012
Some informed viewing for you this week. First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative … Continue reading →
Posted in Coca-Cola, digital, Google, LinkedIn, Links worth a click, Marketing, marketing assassin, rene power, search marketing, SEO / Search, social media, social media strategy, YouTube | No Comments »
R E S P E C T
Thursday, January 12th, 2012
Aretha was right. Actually, respect is a fundamental human need. Most of us in our professional careers yearn for it. But how do great business leaders motivate and inspire colleagues, managers and customers to deliver ground breaking, difference-making work? How … Continue reading →
Posted in General, hr, Management, Marketing, marketing assassin, people, rene power, respect | No Comments »
8 key issues to review to ensure your business blog supports company goals
Thursday, January 12th, 2012
My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve company goals, including 1. Staying on topic. 2. The importance of … Continue reading →
Posted in b2b, b2b digital, b2b marketing, blog writing, business blog, business blogging, business marketing, digital, General, marketing assassin, rene power, social media | No Comments »
Why decisive leadership matters
Tuesday, January 10th, 2012
Following my new year theme of efficiency it was interesting to see that new Premier League football club QPR dismissed their manager Neil Warnock yesterday, as they sit in 17th place in the league. (The fact that 17th will keep … Continue reading →
Posted in business, decision making, decisive, General, leadership, marketing assassin, QPR, rene power, strong leadership, Tony Fernandes, tough decisions | No Comments »




