Archive for the ‘Reputation Managment’ Category

The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May [...]

While most of us are aware of the benefits on engaging with customers online, many brands are still fearful of utilising social media within their marketing activities for fear of receiving a negative response. We often enjoy highlighting the brands that fail in their quest for social [...]

2012 saw many brands engaging with their audiences using social media for the first time. And, as with most communication channels, there are risks as well as opportunities which need to be kept in mind if you are to avoid some of the pitfalls experienced by this [...]

In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT’s hugely successful social media customer service channel. Ciaran met Bian at the recent Social Media Influence conference in London where Bian was [...]

I recently spoke with the very entertaining Thomas Brown , Head of Insight at the Chartered Institute of Marketing, on the latest results from the excellent Social Media Benchmark. You can  see my slides from the presentation below:   © admin for Target Internet, 2012. | Permalink | No comment | Add to del.icio.us Post tags: [...]

Episode 64, Ciaran speaks to Matthew Yeomans from Social Media influence, and the man behind a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow Social Media Inflluence co-founder Bernhard Warner. Matthew walks us through some of the most famous [...]

Daniel walks us through the basics of how to get Search Engine Optimization (Ok, so it should be spelt Optimisation in the UK but we are talking SEO here ) right, and how to go about helping your site to show up and rank for the search terms that matter for you. The Podcast looks [...]

With many users now into their third day of prolonged service outage, Blackberry is hitting headlines all over the world for all the wrong reasons. Apparently due to an issue with RIM’s hub in Slough (and I say apparently as nobody really knows) Blackberry services started going down on Monday of this week in Europe, [...]