Archive for the ‘research’ Category

Written by Gunjan Kumar, Sales Director, ICLP Mumbai

ICLP recently attended and sponsored the Loyalty Summit, a 2-day conference in Mumbai, India. The strategic loyalty marketing event is now in its 6th year and brings together multi-sector B2C brands to focus on customer engagement and loyalty marketing strategy.

Following our attendance and speaking session at the event, Gunjan Kumar, Sales Director for ICLP Mumbai shares some key take-aways from the conference and offers some insights into loyalty in India.

The Loyalty Summit

As the only dedicated event for loyalty marketers in India, the Loyalty Summit  was attended by loyalty practitioners, CRM, Social Media, eCommerce and technology specialists. It was really encouraging to see that brands from the public sector such as BPCL, HPCL and ACC were present together with private players like Jet Airways, Dish TV, Shoppers Stop etc. The conference also drew some new younger companies like Games 24X7 and Fun Cinemas who stand …

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Last month I published a blog post about why CMO turnover is so high—one of the many important issues I address in my new book, Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers. For those of you who are no…

What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched Vine, the 6 second video equivalent of a tweet. Facebook announced that conversion tracking via an optimized CPM will be available…

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

The average tenure of a chief marketing officer (CMO) is alarmingly short—just 42 months as of 2011. And to think, that’s up from 23 months in 2006. This seems like an incredibly high turnover rate for such an important position in the corporate hi…

Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……

Our Los Angeles and New York offices have been buzzing these past few months as work continues on Siegel+Gale’s inaugural Corporate Social Responsibility (CSR) initiative. Two socially oriented companies, both in their infancy, were awarded specialized…

Vox pops, night vision, people jumping out of seats: these are now the new norms of horror marketing. If you show them being scared enough then the film must be scary, right? But no film has have ever actually measured the fear factor. Until now… For the launch of the…

What happened last week: Facebook announced a mobile ad network that is a potential precursor to a cross platform ad product powered by social data. The world’s first 3d printing store opened in New York, an early move in what could be a major new consumer sector. iOS6 launched with…

Whether you are a golf fan or not this weekend was nothing short of awesome to watch. Just exactly how did Europe not just win, but escape what looked like a thorough beating? Well, while Paddy Power can’t claim full credit, we do however hope that the audacious and brave…