Archive for the ‘retail’ Category

When it comes to innovative ways of going to market, airlines have traditionally been the bellwether.  From basically creating the modern day, database driven loyalty programme through to their innovative yield management for maximising profits, the a…

Affiliate marketing has been around for almost twenty years, but it’s based on the age-old concept of commission. In return for promoting goods and services, the referrer receives a cut of an online transaction. The internet revolutionised the concept of referrals and commissions, democratizing the idea and turning it into a genuine money-spinner – and,… Continue reading →

Recently a leading American start-up opened a sleek, well-designed retail location in the heart of SoHo to test new ideas, increase consumer loyalty and dimensionalize the relationship consumers have with the brand.

Recently a leading American start-up opened a sleek, well-designed retail location in the heart of SoHo to test new ideas, increase consumer loyalty and dimensionalize the relationship consumers have with the brand.

Commonwealth Bank of Australia have just launched a video showing their new merchant payments solution called Pi.This is truly interesting for a number of reasons:-1.  As with previous innovators in this space such as Square, they are bringing tog…

It’s no secret that e-commerce is outpacing brick-and-mortar retail across the globe. From the U.S. and Europe to India and China, online sales are up. Some estimates show interest jumping 42% last year alone, and now 59% of shoppers rate online as t…

In case you missed it, the British government and their retail ‘Tsar’, Mary Portas, have earmarked 12 towns to receive a portion of a £1.2m pot to revive, reinvigorate and re-establish their high streets. It’s certainly a laudable aim. Our … Continue reading →

1. Enquanto o varejo mundial continua lutando para seu crescimento, o Brasil está contrariando a tendência, com notícias de que 0,2% das vendas, no mês de Março, foi a quinta vez que o setor tem registrado crescimento em sete meses. … Continue reading →

Adobe Digital has launched its latest social media report, entitled “Why marketers aren’t giving social the credit it deserves”. The Executive Summary lists three key findings of their research, which are worth setting out: Last-click attribution, the most common measurement … Continue reading →

As everyone knows, many Cuckoos will lay their eggs within the nests of other species.  This activity, known as brood parasitism, relieves the parent cuckoo from the investment of rearing young or building nests and so they have more time to spend…