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Archive for the ‘RSS Feed’ Category

iTributes: Global mourning of Steve Jobs

Thursday, October 20th, 2011

Steve Jobs’ passing has seen him and his work canonised. In his wake he has left swathes of distraught followers, showing their support and commemorating his name in some of the most innovative displays of hero-worship-gone-viral I’ve seen. For starters, the website www.i-SteveJobs.com has sprung up. This marks an entire site created posthumously and dedicated [...]

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The secret behind the X Factor brand

Wednesday, October 19th, 2011

I’ve just come across a piece of research that has been accepted for publication in the academic research journal Marketing Theory. The study details why the X Factor has come to be known as one of the biggest brands in the world. Pieces of marketing theory that cite the X Factor excite my interest quite [...]

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Insulted by Amazon recommendations

Tuesday, October 18th, 2011

A friend of mine and I were discussing the greater and lesser merits of the next generation-consoles; Xbox Kinect and Nintendo Wii. I bought a Wii a year and a half ago, and after only one misspent late-night Zelda foray, the little white box now quietly gathers dust in my living room. My friend on [...]

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Google predicts the future: Timeline

Monday, October 17th, 2011

Undeniably, the last few years have seen Google snowball, reaching the heights of unstoppable conglomerate internet super power. Met with mixed feelings, it was a peculiar sensation waking up and realising Google had entwined itself so deeply into my life, and I’m sorry to say that my reliance on it is mildly alarming. It shows [...]

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Friday’s viral: How to imitate a human spirograph

Friday, October 14th, 2011

Like some of us, you may have spent a few minutes of a working day ruminating on how you could create your very own human spirograph. What makes for the most compelling spiro effect? How will you combat the perpetual dizziness? Thankfully these skateboarders have put our thoughts into practice and made the dream a [...]

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QR codes, fad or fantastic?

Thursday, October 13th, 2011

A lot of things point to QR codes as being on the cusp of world domination. There’s a collective holding of breath, anticipating waking up one morning and everyone having adopted this new form of technology. But something in the QR codes lacks the seX-factor. Abbreviated from Quick Response codes, much has been written about [...]

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How Heinz harnessed social media to influence ROI

Wednesday, October 12th, 2011

The amount of possible consumer data generated by social media is enough to make most CMO’s giddy, but as UTalkMarketing reported yesterday, approximately 90% of this data is unstructured and goes to waste. One of the main problems is effectively utilising all this information. We’re aware social media holds the key to unlock all this [...]

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Facebook’s way of visualising friendships

Tuesday, October 11th, 2011

A while ago I posted a visualisation of global Twitter and Flickr activity. What first emerges as a pretty picture with colourful dots turns into something much more beautiful under closer inspection. For example, many Flickr-coloured dots were clustered around places known for outstanding natural beauty, such as New Zealand, Canada and Africa. Suddenly each [...]

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Infographic: Facebook’s huge impact on college admissions

Monday, October 10th, 2011

It’s not often we think of the origins of Facebook and remember its college roots. Since its conception Facebook has morphed from a simple social way of connecting with people and sharing photos, to occupying a much more corporate space. Clearly having a direct influence on the hiring process, horror stories have also circulated about [...]

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Friday’s viral: Divine Rags

Friday, October 7th, 2011

I’m not sure whether this viral for a Memphis clothes store is an actual ad or just a thinly veiled plot for the store’s owner to get his hands on some “booty”. Nethertheless, this ad was shot on a budget of just $500 (of which I suspect the majority of went on that super-shiny suit?!). [...]

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