In the 1960s and 70s a retail revolution swept across Germany and captured my imagination, changing the way I would shop forever. For the first time, “self-service” stores, like those I had envied on American television shows, began to appear. S…
Archive for the ‘Schlecker’ Category
The customers’ verdict is in…and Schlecker is out
Tuesday, April 3rd, 2012
Posted in brand loyalty, brand re-launch, branding, Brands, customer experience, customer satisfaction, DM, Global, Müller, Rossmann, Schlecker, shopping experience | No Comments »
