Archive for the ‘search marketing’ Category

‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. I…

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage …

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for…

A week with some great online content, tips and tricks. PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this … Continue reading →

TweetThink Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it de…

At the end of every week, I look to pull some highlights from the huge amount of marketing and technology content I stumble across each week online. Here is a round up of this week’s ‘must reads’. Mobile: As more people … Continue reading →

Every week (when time permits) I try and consolidate some of the more relevant marketing and technology content I stumble across here on the blog. Here is a round up of this week’s ‘must reads’. Infographics have reached saturation point … Continue reading →

Tweet In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing’s Saija Mahon explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the…

Yell is far from giving up its fight for survival.  Following a series of press releases telling the world about their new partnerships with the likes of Microsoft and Bazaarvoice and acquisition of Znode, they finally announced their new strategy on the 14th July. Given these new alliances, it came as no surprise that Yell’s objective [...]

Despite the complexity of our increasingly multichannel / multiplatform world, the most important factor remains the same – businesses must ensure that they can be found!  Sounds simple enough, right?  But how many companies are embracing the fact that search activity is relevant to more channels than just online? What is local search marketing? The [...]