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The Pros and Cons of Pay-per-click Advertising

Monday, June 11th, 2012

The Pros and Cons of Pay-per-click Advertising

Pay-per-click Advertising is an online business partnership that involves directing traffic to affiliated websites. Advertisers pay the website owner whenever an ad icon is clicked. The largest pay per click providers in the market are the Microsoft AD Center, Google AdWords, and Yahoo! Search Engine Marketing. Before you decide whether or not your business website [...]

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Posted in advertising, Featured, Google Adwords, Marketing Strategy, Online Marketing, Pay-per-click Advertising, PPC, search engine marketing, sem | No Comments »

King of the Castle – Google, Yahoo, Bing or someone else?

Sunday, January 22nd, 2012

King of the Castle – Google, Yahoo, Bing or someone else?

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for…

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Posted in Digital marketing, Google, Marketing, online, online advertising, PAID SEARCH, PPC, search marketing, sem, SEO, social media | No Comments »