Archive for the ‘SEO’ Category

We’ve been talking about the increase in the popularity of pictures and video content for quite a while and we’re now starting to see how some of our favourite social networks are preparing themselves for a world where images are the main driver for content and sharing. [...]

The recent rise of mobile commerce has quickly led to a new opportunity for increasing conversions and sales – so it’s no wonder why companies are spending more time and resources on creating mobile content to drive new traffic and … Continue reading →

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage …

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable chan…

While many remain skeptical about the validity of Google+, it’s starting to look as if they are on the money with their promise of a more social search experience. A recent research paper published by Searchmetrics has shown that social sharing signals correlate much more highly with search rankings than ever before. In fact, social [...]

Searching on the web for a great SEO agency is like walking down London’s Mecca for curry houses, Brick Lane, to choose a place to eat. Much like the curry house staff who stand on the street touting for your custom, lots of SEO agencies claim to be “the UK’s number 1!”. All promise a [...]

There has been a LOT of comment on the recent Google algorithm changes following the Penguin update and Panda tweaks in April. As with most things, people generally only speak out when they have a problem so it would be easy to assume these updates were a negative thing for your website. Wrong! The updates [...]

In the information [overload] age, storytelling is becoming increasingly important to capture an audience’s attention, convey information and inspire action. It can win over employees, investors and clients alike. John Kotter, a professor at the Harv…

Episode 63, We are back again with another round up of our favorite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from Advanced Analytics, to Social media management, mobile website and [...]

It’s been a while since I had a proper geek out and recent changes around microdata gives me a great opportunity to look at some of the more technical aspects to improving your SEO; Rich Snippets. Using additional HTML tags to highlight key pieces of content in SERPs isn’t a new thing, there have been [...]