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Archive for the ‘Shazam’ Category

Social TV for 2013

Wednesday, January 16th, 2013

Social TV for 2013

Social TV is most certainly on the radar for 2013.   In December 2012 Twitter announced a partnership with Nielson, the US TV rating corporation;  the new liaison will generate a standard social media rating for each TV broadcast which will sit alongside traditional Nielsen (NLSN) ratings.   This new move is the first step… Continue reading

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Posted in branding, Featured, GetGlue, IntoNow, Marketing Strategy, Shazam, social media, social tv, Twitter, Viggle | No Comments »

Social TV for 2013

Wednesday, January 16th, 2013

Social TV for 2013

Social TV is most certainly on the radar for 2013.   In December 2012 Twitter announced a partnership with Nielson, the US TV rating corporation;  the new liaison will generate a standard social media rating for each TV broadcast which will sit alongside traditional Nielsen (NLSN) ratings.   This new move is the first step… Continue reading

Read more »

Posted in branding, Featured, GetGlue, IntoNow, Marketing Strategy, Shazam, social media, social tv, Twitter, Viggle | No Comments »

Trendspaning 2012

Thursday, February 9th, 2012

Trendspaning 2012

Här listas några av årets trender som vi tycker är intressanta: Goggles är en kostnadsfri app som gör det möjligt att söka efter fotografier tagna med en mobilenhet. Genom att ta bilder av produkter, platser eller streckkoder kan man sedan ta … Continue reading

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Posted in Amazon Flow, Ask Clogs, business, Digital news, ecommerce, Google Goggles, Online shopping, PittPatt, QR codes, Shazam, The eBay Inspiration Shop, Trendspaning 2012, Trendwatching 2012, Ve Interactive Nordic | No Comments »

Super Bowl + Shazam for TV = Massive

Friday, February 3rd, 2012

A major benefit of the increased use of smartphones is advertising response. You see an ad, and you can immediately connect to the brand through your phone. In TV, SMS has been the most commonly used method, and it has been pretty successful. QR codes have also been tried with less proven results – it’s [...]

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Posted in Mobile Advertising, Shazam, Shazam for TV, TV advertising | No Comments »

Shazam offers brands the opportunity to engage with audio

Friday, June 17th, 2011

Shazam offers brands the opportunity to engage with audio

There’s more than one way to get a response on mobile from advertising. We’ve seen SMS widely used – over 30% of people in the UK have responded by SMS, we’ve seen great MMS campaigns. There’s also visual response. Brands keep plugging away at QR, and new image recognition technologies will take this forward. But [...]

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Posted in Brand Campaigns, Faithless, Honda, Shazam, shazam adverts, shazam brands, Starbucks | No Comments »