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Archive for the ‘simpler experiences’ Category

A plea to brands from an overwhelmed customer: Keep it simple to keep me calm

Tuesday, January 7th, 2014

After the New Year, we recover from too much food and drink. We’re told to detox and rehydrate. I’ve always described myself as a maximalist, a proponent of more is more. But this year, my holiday shopping left me with a new kind of head and body a…

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Posted in Bigelow Pharmacy, brand experience, consumer brands, customer experience, Global, holidays, in-store experience, in-store retail, retail, shopping, simple, simpler experiences, simplicity, The Gap, Urban Outfitters | No Comments »

Utility: that’s what we need from utilities

Thursday, January 26th, 2012

E.On, one of the “Big Six” energy suppliers in the UK, has announced it will be setting up the industry’s first “Independent Customer Council,” which will include business leaders, politicians and consumer groups. E.On is the world’s larges…

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Posted in branding, British Gas, Communications, customer experience, E.On, electricity market, energy, energy companies, gas market, Global, Ofgem, simpler experiences, SSE, transparency, uk, utility, utility branding | No Comments »