We’re starting to see the initial impact of the Affordable Care Act. The headline? People have no idea what’s going on. It’s not just Obamacare. There is a deeper, systemic problem—people don’t understand how the healthcare system in the U.S….
Archive for the ‘simplicity’ Category
Wednesday, November 27th, 2013
Posted in Affordable Care Act, awareness, Global, Global Brand Simplicity Index, Global Brand Simplicity Index 2013, health insurance, Marketing, marketing purchasing funnel, Obamacare, simplicity | No Comments »
Wednesday, November 6th, 2013
Last week, I made my first trip to Siegel+Gale London. The team is as engaging and energizing as the city itself. Before long, our conversation centered on simplicity and what it means.
Our quest for simplicity connects us. The London team created a v…
Wednesday, October 23rd, 2013
To determine the global state of simplicity, we asked 10,000 people in seven countries to evaluate perceived points of simplicity—or complexity—in their interactions with various brands and industries.
Posted in #SimplicityPays, brand experience, brand loyalty, brand promise, brand strategy, branding, Brands, clarity, clear communications, customer loyalty, employee innovation, Global, Global Brand Simplicity Index 2013, innovation, Marketing, Siegel+Gale, simple brands, simplicity, simplification, simplified experiences | No Comments »
Thursday, October 17th, 2013
UX geeks like me suddenly have something to talk about at cocktail parties! Ok, slight exaggeration, but one of the side-effects of the Great Apple iOS7 Launch of 2013 is that it has temporarily elevated the discussion of user interfaces and user exper…
Posted in Apple, Apple brand, Apple iOS6, Apple iOS7, brand, brand experience, brand promise, color, Global, iMessage, iphone, simplicity, user experience, user experience design, user interface, user interface design, Visual design, visual identity | No Comments »
Friday, October 4th, 2013
Keurig (Green Mountain Coffee Roasters, Inc.) and Campbell’s recently announced a new partnership that will launch “freshly brewed soup.” When I shared this news with coworkers, the predominant reaction was: “Huh? Ew. That’s weird.”
Tuesday, September 24th, 2013
It’s a simple truth—no one likes searching for parking. Finding an open space is next to impossible in high-traffic areas. If you do find a spot, you’re greeted by a sign with a list of rules and regulations that must have been designed to frustr…
Thursday, September 12th, 2013
In a recent trip to Barnes & Noble (yes, the brick and mortar one), I saw a striking similarity over and over again: one-word titles. On just one paperback table alone, about half of the books read like dictionary entries.
Tuesday, September 3rd, 2013
You’ve heard of The Rolling Stones, The Beatles and Led Zeppelin, but chances are you have no idea who Eddie Kramer is. He’s a classic rock legend, and he’s been blasting through your speakers for 50 years. Eddie is the proverbial man behind the …
Wednesday, July 10th, 2013
The Forrester Customer Experience Forum is an event that we’ve showcased at numerous times in the past. It provides a great opportunity to meet key executives from a wide range of industries, including financial services, healthcare and retail.
Tuesday, July 9th, 2013
Great brands always have to fight to stay close to their customers. And this is getting harder than ever.