Archive for the ‘simplicity’ Category

In what may have been the most unconventional field trip in Siegel+Gale’s 40-year history, about a dozen of us bussed down to Philadelphia to see the pouring of Alan Siegel’s bust.

This is often the second or third question that I field when I tell someone that I name things for a living. The coolest projects I’ve worked on are often for niche companies, products or services. These are not the assignments that always have the g…

I decided the other night that I wasn’t going to move much. So there I was, sitting on my couch, lazily flicking through 600 channels in my cable universe. But none of them were airing anything I wanted to see. Then I reviewed what my DVR had recorde…

Did you catch the recent episode of Mad Men, where Don and Peggy make separate pitches for the Heinz ketchup account? To recap, Don’s presentation boards consisted of close-ups of “ketchup-worthy” foods such as burger and fries with the headline …

The Museum of Modern Art is an institution that makes me incredibly proud to be a New Yorker. It goes above and beyond the call of duty, bringing artful experiences to the public in increasingly new and engaging ways. Some of my favorite MoMA offerings…

Following my last post, reason and logic cannot apprehend the lyrical or poetic content of a brand name. But typically, this is exactly how brand names are evaluated—with slide rules, tape measures and calipers. We apply complex methodologies that yi…

We’re more connected, responsive and plugged in than ever before. Technology, the great enabler, takes the star prize for the reality we live in, but the consequence is a fast-paced world that even the most switched on struggle to keep up with. No wo…

In 1980, the typical credit card contract was about a page and a half long. Today it is thirty-one pages. The consequence is that people no longer read these agreements, then find their accounts canceled or subject to high interest rates.

I’m always on the hunt for simplicity—a rare and valuable commodity because of its scarcity—so it caught my attention when globally T-Mobile recently announced its “Simple Choice” wireless pricing plan. My interest in the topic is hardly surp…

At the beginning of “Walden,” Henry David Thoreau makes a concise case against the complexity of modern life. “Our life is frittered away by detail. An honest man has hardly need to count more than his ten fingers, or in extreme cases he may add his te…