I’m always on the hunt for simplicity—a rare and valuable commodity because of its scarcity—so it caught my attention when globally T-Mobile recently announced its “Simple Choice” wireless pricing plan. My interest in the topic is hardly surp…
Archive for the ‘simplification’ Category
Tuesday, April 2nd, 2013
Monday, April 1st, 2013
At the beginning of “Walden,” Henry David Thoreau makes a concise case against the complexity of modern life. “Our life is frittered away by detail. An honest man has hardly need to count more than his ten fingers, or in extreme cases he may add his te…
Tuesday, February 26th, 2013
Cabernet, Syrah, Grenache—all words I love. They conjure images of rolling vineyards, rustic picnic tables, and most importantly, lots of wine—one of my favorite things.
Tuesday, February 19th, 2013
Main Street, USA, lined with storefronts—a coffee shop, a bank, a tailor, a hair salon, a stationery, a health insurer, a pet groomer, a gas station, wait…health insurer? Yes, not an insurance agency, mind you, but a storefront from an insurance co…
Thursday, December 20th, 2012
Ah, Hanukkah. The Festival of Lights. Although we’ve put away our menorahs until next year, there’s always time to have a little holiday fun. So gather ‘round and enjoy these reimagined lyrics, sung to the tune of I Have a Little Dreidel.
Wednesday, December 5th, 2012
After President Obama’s re-election last month, healthcare has earned a permanent place in the headlines. With the overhaul of care delivery, payment and compensation, it’s not just about navigating a changing landscape; it’s about navigating the l…
Posted in Affordable Care Act, brand experience, brand simplicity, branding, Brands, customer experience, Global, Global Brand Simplicity Index, health exchanges, health insurance, health systems, Healthcare, healthcare brands, patient experience, simplification, social media strategy, touchpoint alignment | No Comments »
Tuesday, August 28th, 2012
The Patient Protection and Affordable Care Act (PPACA) has been changing the healthcare landscape since it was first passed in March 2010. Now that the legislation, or at least most of it, has been upheld by the Supreme Court as constitutional, there w…
Posted in Aetna, brand, brand experience, brand promise, branding, Communications, customer experience, Global, health insurance, health insurance brands, health insurers, Healthcare, healthcare branding, healthcare exchanges, Patient Protection and Affordable Care Act, PPACA, simplification | No Comments »
Wednesday, July 25th, 2012
A sentence or two that gets to the heart of a matter is much harder to craft than three single-spaced pages—just ask anyone in our Simplification group. These strategists pour over page after page, rearranging a single sentence 10 different ways to p…
Wednesday, May 30th, 2012
I recently read about this new-ish Google project called Ngram that enables you to search through every book that has been scanned into Google Books. Developed in collaboration with a few universities, Ngram allows users to see how the frequency of use…
Thursday, May 24th, 2012
On Thursday, May 15th, 2012, an intimate group of peers, clients and friends joined together at Studio 450 in Manhattan to reflect on Alan Siegel’s imposing legacy and toast to his next great adventure.
Posted in Alan Siegel, American Express, brand, brand building, branding, branding firm, Clive Chajet, customer experience, David Srere, Global, Howard Belk, humanitarian, Massimo Vignelli, Nancye Green, Peter Vaughn, Siegel+Gale, simplicity, simplification | No Comments »