Archive for the ‘Small Business Marketing’ Category

It’s clear to the world that print is not as heavily relied upon in marketing as it once was, but to claim that ‘print is dead’ is a tad extreme.    Despite the growing number of channels through which we can reach out to our target audience, print is still an important marketing tool and is [...]

On Budget. On Time Now that the figures add up, it’s time to deliver them to the company’s stakeholders.  If you want your annual report to have impact, engage with stakeholders and reassure investors,  effective and creative design is crucial. Your report doesn’t need to be extravagant and needn’t cost the earth, but a professionally [...]

Effective branding will help you reflect the company’s corporate identity; enhance the core values of your business; connect with your target market and make it easy for them to remember you.  It should also seek to differentiate you from your  competition. With this in mind, here are some tips for creating a successful brand: Keep [...]

If you are not getting what you want from your website, then perhaps it is time to review your website design.  Websites must be regularly updated, not just for SEO purposes but to also ensure that the content and structure is kept up to date and relevant to the visitors to your website. Through effective [...]

If you’re reading this, I’m guessing you already know why video marketing is important and have already come up with the big idea for your video marketing campaign (if not see previous post 10 Topic Ideas for Effective Video Marketing Online ). Now you need to produce your video.  But before you do, here are a few tips [...]

So you’ve come up the big idea, you have a rough idea of how you want to execute it and you even have some budget to allocate to it.  You’re ready to go! Or are you…?? Stop. Wait…. Have you carefully thought this through? Planning is crucial to the success of any campaign.  Without running [...]

Bring a little bit of footie fun to the office with the DAA Marketing Euro 2012 sweepstake kit. Use the link to access and print the PDF.  Cut out the 16 teams and randomly draw each team and record who has which team in the print out. Then chart England’s progress to Euro 2012 football [...]

Last week the grace period for compliance with the new cookie law came to an end.  As the 26th May 2012 drew closer, we watched the UK’s leading websites start to unveil their own cookie compliance solutions. The law itself is not strictly clear and is subject to interpretation, so unsurprisingly approaches are varied.  Here [...]

Having read our previous post on video marketing, you understand why it’s important to help market your business effectively, but perhaps now need to come up with the ‘Big Idea’. Since this is often the stumbling block for many of us, we’ve put together 10 ideas suggesting topics that you could use for your video marketing [...]

Video marketing may not be a new phenomena, but it is becoming an increasingly important marketing tool.  Not only can it support SEO but it can also increase customer engagement.  Consider this: People like things quickly. With more and more content available online, people are more likely to engage with yours if it’s condensed into a brief and succinct video. An easier [...]