Archive for the ‘smartphones’ Category

Smartphones may be more power-efficient than ever, but we all need a way to recharge the batteries in our devices. Until recently, the only charging method available was the wall wart: that chunky plastic plug that ships with all new smartphones and tablets. As tech is upgraded, binned, recycled or re-sold, many devices inevitably become… Continue reading →

‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. I…

YouGov and Udozi recently surveyed 2,105 people about online shopping. They found that a massive 44 per cent of people surveyed were put off by delivery costs, while 41 per cent still preferred making purchases on the high street due to long transit times and delivery charges.   Additionally, 29 per cent of smartphone users… Continue reading →

Both mobile apps and mobile websites are commonly accessed via smartphones or mobile devices. So why are more and more consumers beginning to prefer mobile apps over mobile web?   Offline Access Unlike the mobile web, an increasing number of apps do not require an internet connection. Since not all mobile device users have an internet plan or… Continue reading →

With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The …

Their launch may have left the technorati reaching for the snooze button, but the new Nokia Lumia 820 and 920 smartphones could still be set to defy the critics by making a huge commercial splash in the UK this Christmas.   After being widely derided by analysts for a less-than-inspiring unveiling which was light on… Continue reading →

Are brands finally wearing down consumers with QR codes? After many years of plugging away at them, the latest data form Comscore on EU5 suggests that smartphone owners are beginning to scan them. In the UK, for example it is around 3 million people. Pretty good, but still little over 10% of smartphone users. However, [...]

If you have been out to eat anywhere in the past year, you have been witness to the new, disruptive sensation that has been taking restaurants by storm. That sensation being the overwhelming amount of diners utilizing their smartphones at … Continue reading →

The latest data on smartphone sales, reported by Tomi Ahonen, shows that Samsung sold nearly twice the number of phones as Apple, in Q2 2012. In part, this is due to the fact that Samsung have a range of handsets across almost all budgets, whereas Apple is only in the high-end smartphone market (at that [...]

The recent rise of mobile commerce has quickly led to a new opportunity for increasing conversions and sales – so it’s no wonder why companies are spending more time and resources on creating mobile content to drive new traffic and … Continue reading →