Archive for the ‘Social Commerce’ Category

Much has been said about companies that have been unsuccessful using social commerce. A new guide from Internet Retailer lists many that have experienced great success.

According to The 2013 Social Media 300: Ranking E-Retail’s Leaders in Social Media Marketing and Commerce, it’s SMB retailers that top the list, not giants like Wal-mart, Target and BestBuy.… Read More

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, is now available for purchase. Co-authored by the very smart Paul Marsden, editor of Social Commerce Today, and me, it effectively ends the hype over how social media can be used for sales. It is the FIRST book to deal specifically with [...]

Allen Weiner, Research VP at Gartner, has given f-commerce (Facebook commerce) a failing grade. “Of all the pre-fixed commerce trends, none has hit the ground with a thud more than Facebook’s ‘F-Commerce,’” said Weiner. His judgment is based on a survey by youth marketing agency The Beans Group, which found that 91 percent of 16- to 24-year-olds [...]

In a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in [...]

Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides. With more [...]

It’s time to let the proverbial cat out of the bag. Along with Dr. Paul Marsden, editor of Social Commerce Today, I’ve just written a new ebook called The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill. It’s available in Kindle and Nook editions and will soon be available [...]

Ever wonder how Facebook picks friends to place on your profile page, or why certain ones are always on it? You know it must be a data structure, but yet it boggles your mind every time? Up to now, these … Continue reading →

How to successfully use social media platforms in retail to personally engage with customers.

It’s been a long while since I blogged here, but that doesn’t mean I’ve not been blogging. My focus over the past few months has been on the topic of social commerce, which is using social media in a retail environment to produce, get this, actual dollars. I’m currently writing weekly feature articles for Practical [...]

We don’t do so bad when it comes to a social life with clients. We’ve given and received cocktails, dinners, speed boat rides, events in fancy places. Social strategies to enhance our mutual engagement in business. Being social is powerful … Continue reading →