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Archive for the ‘social media analytics’ Category

Guest editor 001 signing off

Tuesday, October 30th, 2012

Guest editor 001 signing off

At the end of social media analytics month at the B2B Guide to Social Media, we bid farewell to Adam Kettere, October’s guest editor.

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Posted in B2B social media, infographics, Measurement, ROI, SM agencies, social media analytics, Social Media Blogs, Twitter, Twitter Stats | No Comments »

Some juicy data

Friday, October 19th, 2012

Some juicy data

This infographic from SecondSync shows audience interaction over Twitter during Celebrity Juice on Thursday 18th October. It was the top performing show of the evening, seeing almost 77,000 viewer tweets.

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Posted in audience measurement, infographics, Measurement, social media analytics, Social Media Blogs, Twitter, Twitter Stats | No Comments »

Twitter is making audience measurement sexy

Monday, October 15th, 2012

Twitter is making audience measurement sexy

In the UK 27,000 hours of domestic TV content are produced annually at a cost of £2.6 billion (Ofcom). Spot advertising and programme sponsorship on UK commercial TV channels generated revenues of £4.36bn in 2011 (ThinkBox). Both the commissioning and scheduling of this content and the pricing of the spot ads and programme sponsorship hinges on one thing: the way the TV audience is measured. Success is measured on how many people are watching.

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Posted in audience measurement, infographics, Measurement, SM agencies, social media analytics, Social Media Blogs, tv broadcast, Twitter, Twitter Stats | No Comments »

Twitter is making audience measurement sexy

Monday, October 15th, 2012

Twitter is making audience measurement sexy

In the UK 27,000 hours of domestic TV content are produced annually at a cost of £2.6 billion (Ofcom). Spot advertising and programme sponsorship on UK commercial TV channels generated revenues of £4.36bn in 2011 (ThinkBox). Both the commissioning and scheduling of this content and the pricing of the spot ads and programme sponsorship hinges on one thing: the way the TV audience is measured. Success is measured on how many people are watching.

Read more »

Posted in audience measurement, infographics, Measurement, SM agencies, social media analytics, Social Media Blogs, tv broadcast, Twitter, Twitter Stats | No Comments »

Social media analytics infographic of the week

Friday, October 12th, 2012

Social media analytics infographic of the week

This week’s infographic of the week displays great self-awareness as it asks, ‘Just how successful are infographics?’ It comes courtesy of Bit Rebels and Now Sourcing. ShareTweet88cdc6ef602311bac24462e31c9f6543

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Posted in infographic, Infographic of the week, infographics, Measurement, ROI, social media analytics, Social Media Blogs | No Comments »

10 Super Useful, Under-the-Radar Social Media Tools for 2012

Wednesday, January 4th, 2012

10 Super Useful, Under-the-Radar Social Media Tools for 2012

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche …

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Posted in apps, audio, blogging, blogs, facebook, LinkedIn, manage social media, Marketing, online advertising, record social media, social media, social media activities, social media activities monitoring, social media analytics, social media engagement, social media monitoring, social media tools, Twitter, Videos | No Comments »

Tools to Tame the Social Beast

Wednesday, November 2nd, 2011

Tools to Tame the Social Beast

Tweet The following article was first published in the Network Solutions®’ blog by Navin Ganeshan. There’s something ironic about using more technology to address issues of technology overload (but not unprecedented).  And social media is…

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Posted in CoTweet, facebook, Flipboard, Gist, Google, HootSuite, Navin Ganeshan, Network Solutions, online advertising, Seesmic, social media, social media analytics, social media burnout, social media monitoring, social media tools, SocialOomph, SproutSocial, tools for social media, tweetdeck, Twitter, Zite | No Comments »