Archive for the ‘Social Media Marketing’ Category

Here, we’ve broken down the scientific facts for you on Twitter for ‘Engagement Rates’, use of ‘Hashtags’, ‘Mentions’ and ‘Retweets.’ Read on to measure and compare how your business is engaging with its followers… Engagement facts: The number one main rule on Twitter – Don’t talk about yourself all the time; instead be useful to [...]

LinkedIn has become a serious business tool for professionals and organisations. With more than 10 million UK members and more than 200 million globally – LinkedIn is a significant resource for people to be tapping into. Whilst the platform is still vitally useful for those looking for employment, or finding new talent – it is [...]

Director of Carvill Creative Michelle Carvill is one of the resident trainers at Business Training Made Simple in London. Michelle regularly trains candidates on how to leverage and understand social media from a business perspective. With social media being an incredibly fast paced industry, having Michelle out there on a regular basis, talking to social [...]

How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.

Introducing the newest addition to the Twitter Family – we give you…Twitter Vine! Vine is a 6 second video app that works alongside Twitter – it can be used to capture and share what people are seeing and showcasing in a short stop-go animation. Remember when Twitter launched and we were flummoxed as to how [...]

Not so long ago – my colleague, friend and co-author, @DavidTaylor kindly created a Guest Blog sharing insights related to effective media relations and brand protection. Media Relations and Brand Protection in a Social Media Age. Being prepared for any kick back on social media is now critical.  And yet, organisations often go about sending [...]

Join me for a special B2B marketing focused online event on 31st January at 15.00 GMT, when I give a 90-minute webinar for B2B Marketing Magazine, the UK’s premier business marketing publication on getting the most from social media for … Continue reading →

Last September I ran a blogging course for one of our clients. They’re a firm of accountants based in the City – and they’re the type of practice that’s always prided itself on harnessing technology to keep one step ahead. Whilst many accounting practices don’t have any blogs associated to their website – this particular [...]

Whether you are publishing a blog, promoting an event or other marketing activity – be sure that you make your communications count.  Check these 8 publishing basics before hitting the ‘send’ button.  Spell Check. The quickest way to lose credibility is to share content peppered with typos. Check your spelling and grammar. There are apps [...]

Photo-sharing site Instagram created a controversy recently when it proposed a change in its terms of service that would have allowed the company to incorporate user generated images in ads without users’ permission.

The company has since reconsidered its decision.Having written “10 Ways to Use Instagram for Business,” I decided to research other photo-sharing sites similar to Instagram.… Read More