Archive for the ‘social media strategy’ Category

For some parts of the world this is the season of the chocolate egg, and like most chocolate goodies there’s no limit to the variety on offer. So on the basis that the egg did a pretty good job for Jack Dorsey, we thought we’d see what your chocolate leanings might suggest about your social… Continue reading →

After President Obama’s re-election last month, healthcare has earned a permanent place in the headlines. With the overhaul of care delivery, payment and compensation, it’s not just about navigating a changing landscape; it’s about navigating the l…

We value brands that are solid, reliable and consistently deliver on their purpose and promise, day after day. But even for the likes of Apple, McDonald’s or Coca-Cola, there’s something to be said for the element of surprise and wonderment they br…

Social media is alive and well in China. Whether on iPhones, Galaxy Tabs and Xiaomei phones, everyone is sharing information online. Like in the West, any number of topics are discussed and dissected on the web, including food, shopping and entertainme…

Effective marketing in the digital age mandates that you create engaging content for your customers, prospects, and social network fans and followers to consume. First, let’s define what we mean by “content.” Content can be anything – Facebook status updates, Twitter tweets, videos, images, or blog posts. The key point to keep in mind is [...]

The Social Marketing channels present us with opportunities to share our content and get our messages across.  Plus, given that the social channels are superbly designed to make sharing and tapping into other networks simple – then they have the potential to be far reaching, extending beyond our usual ‘databases’ – as they present opportunity [...]

Only Justin Timberlake could bring the sexy back so convincingly to a site as obsolete as the VCR. Yes, I’m talking about Myspace. Myspace’s makeover is good. It’s seamless to create a profile and connect to friends with Facebook and Twitter inte…

According to a recent Forrester report, “92% of leading marketing professionals surveyed believe social media has fundamentally changed how consumers engage with brands.” This may sound like yesterday’s news—and that’s because it is. For the …

Caroline Gaffney, product manager at LinkedIn, was recently quoted in Design Week as saying, ”We’ve started to roll out a simpler and easier way to navigate the homepage that offers quick access to the relevant information and updates that help you…

I don’t use Twitter anymore. Brainless 140-character-or-less chatter by people expressing their opinions about opinions is boring. And Facebook now sits last camel in my social network caravan, having given way to a new method of interacting with fri…