Archive for the ‘social networking’ Category

Written by Stuart Evans, General Manager, ICLP UK

How do you build loyalty in a world where brands no longer own and control their own messaging? A world where — like it or not — consumers share information, insights and opinions on social media platforms 24/7.

Traditional approaches still have their place. However today’s loyalty strategy goes beyond the transaction. Social interactions are becoming the new currency. Many brands are playing catch-up, evaluating how they can mine valuable social data and use it to re-evaluate how they best engage with customers in these and all channels.

New expectations
Today, customers have a 360 degree view of your company. They expect to have an ‘always on’, consistent, value-added and interactive multi-channel customer experience. In today’s digitally-connected society, weekends and evenings are times when customers are looking for information, sales and service. Engaging with them during normal office hours is no longer good enough.

Many brands have …

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A recent Harvard Business Review article asked, “Is Facebook To Big to Survive?” It made the assertion that, due to the immensity of its size – nearly 1 billion users – and the volume of connections between users – over 100 billion – that the network could implode around itself. The writer, Jeff Stibel, CEO of Dun & [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable chan…

In years past, people had to try the services and offers of any restaurant or hotel before making an opinion. Today, however, anyone looking for a product or service can begin with a detailed search online. When it comes to business marketing, the power of internet makes a significant difference. From luxury hotels to simple [...]

Once one of the awesome Blur designers has developed unique branding for your business, how will you market your brand for the masses? Social media is growing as a solid form of marketing. Some of the most common ways companies utilize social media is through social networking, news, sharing, and informational sites.   Social Networking [...]

The first time the NY Giants won the Super Bowl, Mark Zuckerberg was just two years old. But this is 2012. Social media strategies are no longer a nice-to-have for brands. In order to stay relevant and be part of the conversations, companies must inves…

The latest update on Linkedin demographic statistics (January 2012) makes for fascinating reading. As the social network of choice for business professionals, numbers are steadily increasing as the functionality continues to improve unabated. http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 LinkedIn Demographics & Statistics – Jan … Continue reading →

In a world where the next best thing is always just an inch out of reach, there’s no wonder why we are forever-exchanging our gadgets for one with that must-have feature. But before you blow your money on all of … Continue reading →

A brilliant piece of content visualization from the team at Mindflash. Hope it inspires you as it has me!      

Location based social networking is a new frontier in social media, with a dizzying array of possibilities. According to Mashable.com we use it in five ways: meeting up with friends, competing in game dynamics, recording a personal diary, sharing experiences with others and scoring deals. We take a look at how Foursquare, Gowalla and Loopt [...]